Director, Fan Engagement Marketing – International Club CRM & Performance Marketing

Responsibilities

• International Club Managed Services Execution
• Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs.
• Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.
• Ensure consistent, high-quality delivery across markets, time zones, and languages.
• Global Operations & Workforce Enablement
• Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).
• Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution.
• Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance.
• International 1:1 Marketing Delivery
• Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web.
• Ensure campaigns appropriately leverage behavioral, transactional, and engagement signals within market-specific constraints.
• Apply testing frameworks and performance insights to drive continuous improvement at scale.
• Data Privacy, Governance & Compliance Support
• Execute established data governance and compliance standards for international fan data and PII usage.
• Partner closely with Legal, Data & Analytics, and MarTech teams to ensure campaign execution aligns with GDPR and local market regulations.
• Translate regulatory requirements into clear, executable guidelines for managed service teams and Clubs.
• Club Enablement & Relationship Support
• Act as a primary operational point of contact for Clubs on international 1:1 campaign execution and best practices.
• Support Club adoption by delivering reliable service, clear communication, and timely issue resolution.
• Escalate risks, constraints, and opportunities to the Senior Director with recommended solutions.
• Cross-Functional Coordination & Reporting
• Partner with International, Marketing, Data & Analytics, and MarTech teams to align execution with league priorities.
• Support quarterly planning cycles by translating demand forecasts into execution plans.
• Contribute to performance reporting, operational insights, and recommendations for scaling impact.

  Required Qualifications

  • 8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure
  • Experience operating within managed services, agency, or shared-services models, ideally in global environments
  • Working knowledge of international data privacy and marketing regulations and their executional implications
  • Demonstrated experience managing distributed teams or partners across regions and time zones
  • Strong executional fluency with MarTech platforms (CDPs, journey orchestration, messaging platforms)
  • Able to manage high-volume, deadline-driven workflows with consistency and accuracy
  • Background in sports, entertainment, or global consumer brands

  Preferred Qualifications

  • Experience supporting or scaling internal agency or managed services models in complex organizations
  • Strong operational instincts with the ability to translate strategy into repeatable execution
  • Comfortable working in matrixed environments with multiple stakeholders and dependencies
  • Experience partnering with Legal, Data, and Technology teams in regulated markets
  • Global mindset with sensitivity to cultural and regional differences in fan engagement

  Other Key Attributes / Characteristics

  • Execution-focused operator who takes pride in reliable delivery and operational excellence
  • Service-oriented mindset with a strong commitment to supporting Clubs as internal clients
  • Hightly organized, detail-oriented, and able to manage multiple concurrent workstreams
  • Clear, proactive communicator who escalates issues early and constructively
  • Comfortable operating under pressure in high-volume, time-sensitive environments
  • Influence-driven collaborator who builds trust without relying on formal authority
  • Curious, adaptable, and motivated to continuously improve processes, tools, and outcomes
  • Passion for sports – and the NFL in particular – with an appreciation for the role Clubs play in global fan growth

  Travel

  • Up to 25% domestic and international travel required

  Terms / Expected Hours of Work

  • NFL employees are expected to work 40 hours per week, with flexibility to support global operations across international time zones
  • This role requires availability outside of standard business hours, including early mornings, evenings, and occasional weekends, to support international markets and Club needs
  • Due to the global nature of the role, the position carries an on-call responsibility to address time-sensitive issues, campaign execution, or operational needs as they arise across regions

  Salary / Pay Range

  • $165,000 - $195,000 USD

  Benefits Information

  To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

  Who We Are:

  • Talent Attributes: What we expect for our employees:
  • Embody an enthusiastic, proactive can-do attitude
  • Embrace grit, free from ego or entitlement
  • Excel as a relationship builder, with the ability to influence
  • Eager learner, driven by passion rather than just ambition
  • Encompasses an incredible work ethic with an agile mindset

  Who You Are:

  Talent Attributes: What we expect for our employees:

  • Embody an enthusiastic, proactive can-do attitude
  • Embrace grit, free from ego or entitlement
  • Excel as a relationship builder, with the ability to influence
  • Eager learner, driven by passion rather than just ambition
  • Encompasses an incredible work ethic with an agile mindset

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