Director, Fan Engagement & Marketing AS7603

About the role

The Director of Marketing & Fan Engagement will lead the strategy, planning, and execution of marketing and fan experience initiatives for Men’s Basketball and additional assigned sports, while serving as the secondary marketing lead for Football.

Responsibilities

• Develop & execute all “in-person” and grassroots-style campus/community marketing initiatives that involve teams, spirit, mascot, etc.
• Create advertising strategies and requests in collaboration with -and for execution by- other units that engage in promotion (sales, digital strategy, communications, broadcast production, etc.)
• Manage distribution channels such as local & campus establishments (schools, sponsors, businesses, clubs, residence halls, etc.), A-frames, bus stops, campus closed circuit TV, chalking, common area signage & activations, etc.
• Develop & distribute collateral, such as posters, schedule cards, flyers, roster cards, game programs, etc., while assisting with distribution of sales collateral.
• Serve as the main contact with sport coaches, student-athletes, ops directors, sport administrators, spirit, band, mascot, student spirit orgs, videoboard/TV, in-game sponsorships, and others.
• Present and lead event presentation strategy with a focus on energy, atmosphere, and home-field advantage.
• Oversee game scripts, entertainment elements, and in-game promotions while working with sponsorship team to align with goals in collaboration with Orange Power Studios (videoboard/TV).
• Develop & execute promotions, theme nights, and incentive programs to drive attendance and ticket sales.
• Partner with creative and content teams to develop assets for marketing campaigns and in-game use and ensure alignment across marketing, sales, sponsorships, and media teams.

Requirements

• Bachelor's degree in Marketing, Sales, Public Relations or related field (degree must be conferred on or before agreed upon start date)
• 3 years experience in college athletics marketing & event presentation

Skills, Proficiencies, and/or Knowledge

• Proven ability to drive growth in crowd noise, attendance, and sales by relentlessly developing and executing innovative and creative ways to enhance the fan experience and market sport programs.
• Must be able to develop and execute run-of-show.
• High energy & production output, creativity, proactivity, and openness to experimentation with humility to learn from unsuccessful initiatives are required for success in this role.
• Must be able to lead, organize, inspire, and drive a team of full time and part time employees, including students.

Qualifications

• Master's degree (preferred)
• 3-5 years experience in NCAA Division I athletics marketing/promotions or University experience (preferred)

Pay

Commensurate with education and experience

Schedule

Monday through Friday, 8:00am-5:00pm with evenings and weekends for events