Associate Director for Digital Marketing & Fan Experience
About the role
The Associate Director of Digital Marketing & Fan Experience supports the promotion and enhancement of the University of South Carolina Athletics brand through strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position drives attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics.
The role supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men’s and women’s soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies for the department’s website and mobile application.
Responsibilities
- Develop and execute strategic digital marketing initiatives to promote the University of South Carolina Athletics brand.
- Enhance fan engagement programs and game presentation efforts.
- Drive attendance, ticket sales, membership growth, and revenue generation.
- Oversee marketing strategies, attendance initiatives, and game-day experiences for men’s and women’s soccer.
- Serve as the marketing lead for the Gamecock Club and Junior Gamecock Club.
- Assist with revenue-generating initiatives, including the Forever Garnet program.
- Oversee digital engagement strategies for the department’s website and mobile application.
Requirements
- Bachelor’s degree in a job-related field.
- 2 or more years of job-related experience, which may be substituted by an equivalent combination of job-related certification, training, education, and/or experience.
Qualifications
Preferred:
- Bachelor’s degree in marketing, sport management, communications, business administration, public relations, or a related field.
- 1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field.