Assistant Director, Marketing & Fan Experience

About the Role

The Assistant Director, Marketing & Fan Experience will serve as the primary fan experience and marketing contact for assigned sports, overseeing season-long promotional planning, game presentation, and campus/community outreach. This role executes traditional advertising campaigns, cultivates media trade partnerships, and collaborates with internal stakeholders to support revenue generation goals within Notre Dame Athletics.

Responsibilities

• Lead all marketing, promotional, and fan experience efforts for Volleyball and Softball, creating and executing comprehensive season-long marketing and promotional plans to drive attendance and maximize fan engagement.
• Coordinate grassroots marketing initiatives throughout campus and the local community to increase awareness and attendance at assigned sports.
• Collaborate with the Notre Dame Global Partnerships team to plan and execute partnership activations.
• Assist in the planning and execution of email marketing campaigns through Eloqua.
• Develop and execute game presentation elements including promotional themes, music direction, videoboard content, public address scripts, run-of-show documents, in-game entertainment, and serve as show caller at all Volleyball and Softball home games.
• Coordinate field-level game presentation activities for Notre Dame Football home games, ensuring seamless execution of live entertainment and game-day elements.
• Lead the planning and execution of traditional marketing initiatives by developing annual media strategies and managing advertising placements across radio, television, print, outdoor, and other traditional channels.
• Cultivate and administer media trade partnerships that expand the reach of Notre Dame Athletics marketing efforts.
• Provide basic graphic design support and creative asset development for marketing campaigns and videoboard content.
• Assist in supervising, mentoring, scheduling, and developing student staff while fostering a positive and professional work environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Sports Management, Communications, or a related field.
• 1–2 years of experience in a marketing or fan experience position.
• Exceptional written and verbal communication skills.
• Ability to handle multiple projects and priorities simultaneously in a fast-paced environment.

Preferred Qualifications

• Previous experience in collegiate or professional athletics.
• Previous experience serving as an in-game show caller at athletics events.