Associate Director for Digital Marketing & Fan Experience

Job Responsibilities

The Associate Director of Digital Marketing & Fan Experience supports the promotion and enhancement of the University of South Carolina Athletics brand through strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. Key responsibilities include:

• Supporting the development and execution of marketing plans, attendance initiatives, and fan engagement programs.
• Planning and executing game presentation and promotional activities for athletic events.
• Supervising, mentoring, or training interns or other project teams.
• Managing multiple projects simultaneously in a fast-paced environment.
• Working evenings, weekends, and holidays as required by athletic event schedules.

About the Role

This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics. The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men's and women's soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the department's website and mobile application.

Minimum and Additional Requirements

• Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
• Experience planning and executing game presentation and promotional activities for athletic events.
• Excellent written, verbal, organizational, and interpersonal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to work evenings, weekends, and holidays as required by athletic event schedules.

Knowledge/Skills/Abilities

• Experience supervising, mentoring, or training interns or other project teams.
• Strong written, verbal, organizational, and interpersonal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to work evenings, weekends, and holidays as required by athletic event schedules.

Preferred Qualifications

• Bachelor's degree in marketing, sport management, communications, business administration, public relations, or a related field.
• 1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.

Additional Comments

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by September 3, 2026.

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retailer Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

To learn more about why you should work at USC, click here.

To apply, please visit: https://apptrkr.com/9723659

EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.