Director, Executive & Field Engagement

Position Overview

The Director, Executive and Field Engagement, is a senior marketing leader responsible for developing and executing integrated executive engagement, field marketing, and event strategies that drive customer engagement, pipeline growth, customer retention, and brand differentiation.

Responsibilities

• Own the end-to-end executive engagement and field marketing strategy aligned to company priorities, target segments, account-based marketing objectives, and customer lifecycle stages.
• Build and manage a tiered engagement portfolio that includes VANTAGE, Leadership Exchanges, executive programs, customer events, tradeshows, regional field events, and webinars.
• Develop and lead Elite's field engagement strategy in partnership with Sales and Marketing leadership.
• Build regional and account-based engagement programs that drive pipeline growth, customer retention, and executive relationship development.
• Translate business goals into engagement roadmaps with clear objectives, audiences, success metrics, and expected business outcomes.
• Identify opportunities to elevate Elite's market presence through differentiated, high-impact experiences.
• Drive integration between executive engagement programs, events, demand generation, and customer marketing efforts.
• Flagship Experiences & Executive Programs
• Lead strategy and execution for VANTAGE User Conferences and Leadership Exchanges globally.
• Design executive and VIP experiences that drive peer engagement and strengthen C-level relationships.
• Personally develop and deliver executive-level presentations, including keynotes, boardroom sessions, and customer-facing presentations, partnering with Product Marketing and executive leadership to craft compelling narratives and thought leadership content.
• Serve as host, moderator, or facilitator for flagship sessions, executive roundtables, leadership exchanges, webinars, and virtual events to ensure high-quality, engaging experiences.
• Ensure a premium, high-touch attendee experience across all flagship and executive programs.
• Develop executive-ready materials, including briefings, scripts, presentations, and post-event summaries.
• Event Execution, Operations & Experience Delivery
• Own and lead end-to-end event execution, including operations, production, logistics, staffing, and on-site experience delivery.
• Define booth strategy, engagement models, and programming aligned to pipeline and customer engagement goals.
• Set standards for branding, environment design, and hybrid experiences to ensure a differentiated, high-quality presence.
• Manage budgets, vendors, timelines, contracts, and scalable operational processes.
• Perform other duties as assigned to support departmental and company objectives.
• Performance, Insights & Cross-Functional Leadership
• Define and track engagement and event KPIs, including pipeline influence, sourced revenue, customer engagement, retention impact, and ROI.
• Deliver executive-ready reporting, insights, and recommendations to leadership.
• Translate performance insights into actionable improvements across content strategy, experience design, audience engagement, and execution.
• Partner with Marketing Operations to ensure accurate measurement, attribution, and system integration.
• Act as a strategic partner to Sales, Product Marketing, Customer Success, Advisory Services, and Executive Leadership.
• Lead cross-functional alignment across stakeholder groups and manage relationships with internal teams, agency partners, and vendors.
• Mentor internal team members and external partners to drive excellence, consistency, and scalability across engagement programs.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field; or equivalent experience.
• 8-10+ years of experience in B2B event marketing, field marketing, executive engagement, or integrated demand generation programs, including ownership of large-scale conferences and executive programs.
• Proven track record of being a hands-on event leader—personally building presentations, leading event execution, and hosting or facilitating executive-level sessions.
• Strong understanding of enterprise sales cycles, account-based engagement, and customer lifecycle marketing.
• Demonstrated expertise in event strategy, experience design, and operational execution at scale.
• Experience collaborating with executive stakeholders and presenting to senior leadership.
• Strong analytical, communication, and stakeholder management skills.
• Demonstrated experience using AI and automation to scale event or marketing programs, including applications in content generation, audience engagement, and performance optimization.
• Ability to travel up to 10-25% as business needs require.