Executive Director, Field Engagement & Orchestration

About the role

Working at Bristol Myers Squibb offers challenging, meaningful, and life‑changing work. The Executive Director will own, from a Commercialization perspective, BMS’s CRM enablement capabilities, defining and executing the product roadmap that enables field and digital teams to deliver coordinated, compliant, and personalized engagement across Oncology, Cardiovascular, and Neurology therapeutic areas.

Responsibilities

• Own CRM, Marketing Automation, and Omnichannel Orchestration product strategy and roadmap, aligning platform strategy with Commercialization priorities, therapeutic‑area launch plans, and the broader omnichannel capability roadmap.
• Lead platform configuration, capability build, and optimization, overseeing configurations that support omnichannel execution across personal and non‑personal channels, and defining standard templates, components, and reusable assets (e.g., journeys, automations, segmentation logic).
• Manage platform data, segmentation, and personalization by partnering with Business Insights, Technology, and the Commercialization Data team to define data structures, attributes, and segments; embed tagging, taxonomy, and segmentation logic; ensure data quality, consent, preference management, and proper use of identifiers.
• Integrate CRM/Marketing Automation with the Omnichannel Engine and analytics, driving system integrations, supporting next‑best‑engagement logic, and ensuring closed‑loop measurement from campaign execution to impact reporting.
• Oversee adoption, training, and change management, developing adoption plans, training materials, user guides, user forums, office hours, and feedback loops; embed platform usage into standard ways of working.
• Ensure compliance, privacy, and quality standards by partnering with Legal, Regulatory, Compliance, and Privacy; maintain SOPs, documentation, access controls, audit trails, and oversee issue management (e.g., deliverability, data errors, platform defects).
• Lead and develop the team by setting clear goals, expectations, operating norms, and development plans; foster a culture of operational excellence, curiosity, collaboration, and continuous improvement.
• Manage vendors, partners, and budget within scope, overseeing relationships with platform vendors, agencies, and implementation partners; contribute to budgeting for capabilities and track vendor performance, SLAs, and value delivered.
• Measure performance and support value realization by defining and tracking KPIs for platform adoption, campaign performance, deliverability, and user satisfaction; quantify business impact of CRM and marketing automation efforts and use insights to refine the roadmap.

Qualifications

• Minimum 15 years of experience in pharmaceutical, biotech, or life sciences with a strong background in commercial operations, field operations, omnichannel orchestration business analysis, or digital transformation.
• Minimum 10 years experience managing cross‑functional programs and teams.
• Advanced degree (MBA, MS, or equivalent) preferred; Bachelor’s degree required.
• Proven leadership and success driving development of CRM platforms (e.g., Veeva, Salesforce) and integration with marketing automation platforms.
• Strong business analysis skills—able to translate complex, ambiguous field needs into precise, actionable business requirements.
• Experience guiding offshore analytics/engineering teams to deliver scalable, robust solutions.
• Excellent written and verbal communication skills; ability to produce crisp requirements documentation and represent business needs to technical and commercial audiences.
• Direct field experience strongly preferred—prior experience as a District Business Manager (DBM) provides critical credibility.
• Collaborative and organized working style; ability to manage multiple concurrent workstreams in a matrixed environment.

Key competencies

• CRM & Marketing Automation Expertise: Deep hands‑on and strategic experience with Veeva CRM and Salesforce in a pharma commercial context; strong knowledge of Salesforce Marketing Cloud (or similar) and omnichannel campaign design.
• Product Ownership & Platform Management: Ability to own platforms as products—developing vision, roadmap, and enhancement backlogs; comfortable making trade‑off decisions on features, configuration, and timing.
• Data, Segmentation & Personalization: Strong understanding of customer data models, segmentation, and audience management; ability to work with data and tagging COEs to embed personalization and measurement logic.
• Cross‑Functional Collaboration & Influence: Demonstrated ability to partner effectively with Brand, Sales, Medical, Market Access, Business Insights, Technology, and Compliance; skilled at translating technical concepts into clear business language.
• Analytical & Results Orientation: Uses data to evaluate campaign performance, platform usage, and value realization; comfortable with test‑and‑learn approaches and optimization decisions.
• Compliance & Quality Mindset: Familiarity with pharma promotional and data‑privacy regulations; high attention to detail and quality in campaign builds, data usage, and documentation.
• People Leadership & Team Development: Experience leading and developing marketing automation/CRM/omnichannel operations teams; creates an inclusive, high‑performing environment with clear roles, responsibilities, and growth paths.
• Change Management & Enablement: Strong change leadership skills to drive adoption of tools and new ways of working; experience building training, best practices, and communities of practice.

Compensation

Starting compensation range for a full‑time employee: $269,790 – $326,922. Additional incentive cash and stock opportunities (based on eligibility) may be available. Final individual compensation will be decided based on demonstrated experience and job‑related factors.

Benefits

• Health coverage: medical, pharmacy, dental, and vision care.
• Well‑being support: BMS Well‑Being Account, BMS Living Life Better, Employee Assistance Programs (EAP).
• Financial well‑being and protection: 401(k) plan, short‑ and long‑term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, survivor support.
• Work‑life benefits:
  • Paid Time Off – flexible/unlimited for US exempt employees (manager approval) plus 11 paid national holidays (with some regional exceptions).
  • For Phoenix, AZ, Puerto Rico, and Rayzebio employees: 160 hours annual paid vacation for new hires, 11 national holidays, and 3 optional holidays.
  • Additional time off may include unlimited paid sick time, up to 2 paid volunteer days per year, summer‑hours flexibility, various leaves of absence (medical, personal, parental, caregiver, bereavement, military), and an annual Global Shutdown between Christmas and New Year’s Day for eligible global employees.