Director, Entertainment Marketing & Advisory

WME Group is seeking a talent partnership executive at the Director level to join the Entertainment Marketing & Advisory (EM&A) team. This individual will lead the development and execution of talent partnerships for global consumer brands, serving as a trusted advisor to clients while overseeing complex talent deals and programs from strategy through execution.

Responsibilities

• Develop and lead comprehensive talent partnerships that align with brand objectives, cultural trends, and broader marketing initiatives.
• Identify, evaluate, secure, and execute celebrity, creator, athlete, musician, and entertainment partnerships for brands, across their paid, earned, owned, and experiential channels.
• Oversee the full partnership lifecycle—from opportunity identification and talent sourcing through post-campaign measurement.
• Provide strategic counsel on talent selection, cultural relevance, risk assessment, usage rights, and partnership optimization.
• Lead complex talent negotiations in partnership with Business Affairs and legal teams, balancing budget considerations and production/service requirements. Fundamental understanding of SAG agreements and implications is a must.
• Build and maintain strong relationships with talent representatives, agencies, managers, publicists, production companies, studios, networks, streamers, and other key industry partners.
• Collaborate cross-functionally with brand, internal teams, and third-party stakeholders (IATs) across production, strategy, creative, experiential, communications, media, and legal.
• Lead day-to-day client relationships, maintaining account organization and regular communications with the brand. Oversee project timelines, budgets, and forecasting across multiple client engagements.
• Develop executive-level presentations, strategic POVs, talent recommendations, and client-facing proposals that drive strategic decision-making.
• Contribute to business development by identifying growth opportunities, generating upstream insights, and supporting new business pitches.
• Mentor and manage junior team members, fostering professional development while strengthening overall team capabilities and execution.
• Collaborate across WME to leverage internal expertise/relationships, unlock new opportunities, and develop best-in-class entertainment and talent partnership solutions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Media Studies, Entertainment, or a related field.
• 7+ years of experience in entertainment marketing, talent partnerships, and/or influencer marketing.
• Extensive experience developing and executing celebrity, creator, athlete, and entertainment partnership strategies for leading brands.
• Proven track record leading high-profile talent negotiations and managing complex partnership agreements from inception through execution.
• Deep understanding of the entertainment industry, including established relationships across production, talent, studios, and digital platforms, and familiarity with Gen Z-focused content and talent.
• Demonstrated ability to lead multiple high-priority client engagements simultaneously while delivering exceptional client service.
• Strong creative, strategic, and business acumen with experience developing compelling creative briefs, pitch decks, and content proposals.
• Excellent communication, presentation, storytelling, negotiation, and relationship management skills, including engagement with executive stakeholders.
• Experience managing direct reports, account financials, and revenue planning.
• Highly organized with exceptional attention to detail and the ability to thrive in a fast-paced, evolving environment.
• Proactive, positive, entrepreneurial, and dependable team player with a solutions-oriented mindset.
• Ability to maintain professionalism and strict confidentiality at all times.

Pay

Hiring rate range: $112,500 – $150,000 annually. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits such as health care, retirement, vacation, and other paid time off.