Director, Enrollment Strategy

Search Solutions EnrollmentStudent SuccessBrandingInstitutional StrategyDigital Advertising Case Studies Rice UniversityOhio Wesleyan UniversityThe University of MississippiKettering UniversityFlorida Southern CollegeUniversity of Texas at TylerSee All About The Role The Director of Enrollment Strategy builds and runs enrollment strategy for Carnegie’s most complex clients. This person is a trusted expert clients and internal teams turn to for enrollment guidance, translating data and market insight into strategies that hit enrollment goals. The work spans hands-on client leadership, data storytelling, and staying ahead of what’s changing in higher ed enrollment. What You’ll Own Client Engagement & StrategyLead on-site and virtual client engagements, making sure every interaction delivers a strong experience and clear resultsServe as lead strategist for integrated student search, financial aid, and enrollment strategies, and step in when clients or team members hit a wallRun high-stakes calls and oversee the enrollment and admissions strategy deliverables the team producesBuild senior-level relationships with campus leaders alongside the Account Director, and earn credibility in both formal and informal settingsGuide clients and colleagues toward a fuller, forward-looking view of their enrollment needsData Analysis & StrategyHelp manage the team’s analysis of multi-channel enrollment data, turning complex information into insights people can act onGive strategic direction and final sign-off on targeted name purchase strategies, market insights, competitive analysis, and adult learner researchProvide oversight, design, and assessment guidance on institutional grant and scholarship strategies as assignedSet clear deliverables and success measures that raise the bar across integrated teamsTurn data into stories that land with a wide range of audiences, including executive leadershipCross-Company Collaboration & Team LeadershipKeep communication tight across client project teams so strategies, metrics, and reporting stay aligned to each client’s goalsResearch clients, markets, and consumers to understand the landscape, challenges, and goals each one is working withStay current on trends in higher ed enrollment and marketing, and share what you learn with the team and broader company What You Bring Bachelor’s degree in a related field; master’s degree preferred7+ years of experience in enrollment, admissions, strategic communications, or a mix of these, at a higher ed institution, higher ed agency, or related industry5+ years working in higher ed with Student Information Systems (SIS)Extensive experience with CRM tools or other relational database systemsDeep expertise in higher ed enrollment management, admissions, and/or financial aidA track record of building enrollment strategies that get results for institutions and clientsSkilled at reading large volumes of information and distilling it into insights that drive enrollmentExperience growing client accounts and building partnerships that lastAbility to earn the confidence of VP- and C-level executivesStrong presentation, client management, and strategic communication skillsSharp instincts for spotting problems and fixing themComfortable managing multiple projects and competing priorities at onceProven success leading enrollment and student search projects and managing cross-functional teamsClear communicator and strong time manager, comfortable switching between multiple technology platforms in a remote environmentPhysical requirement: able to work at a computer for extended periods Why This Role This role sits at the center of how Carnegie helps institutions solve their hardest enrollment challenges. Whoever takes it on will shape strategy for high-stakes clients, mentor the team behind the work, and help set the standard for what great enrollment strategy looks like across the company. About Carnegie For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. Learn more about who we are, what we do, and what we care about. No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.