Executive Director of Enrollment Strategy and Admissions

Duties And Responsibilities

• Represent Cornerstone University in a Christ-like, professional manner to many different internal and external constituencies, consistently exhibit enthusiasm toward the institution and the opportunities available to future students.
• Develop and strengthen strategic relationships with key high schools, counselors, administrators, homeschool networks, churches, youth groups, and community organizations to expand awareness of Cornerstone University and increase enrollment opportunities.
• Serve as a visible ambassador for Cornerstone University by actively engaging with prospective students, families, educators, pastors, coaches, and community leaders, representing the university at events, meetings, and networking opportunities throughout West Michigan and other priority markets.
• Identify and cultivate new enrollment pipelines and partnership opportunities that support long-term undergraduate enrollment growth, with particular attention to feeder schools, homeschool communities, church networks, and student organizations.
• Coordinate and manage portions of the on-campus admissions budget.
• Analyze market trends, demographic shifts, and enrollment data to identify growth opportunities and develop and execute innovative, data-informed recruitment strategies that achieve and exceed traditional undergraduate enrollment goals.
• Monitor and evaluate enrollment funnel performance, conversion rates, and yield strategies to identify barriers, improve student progression, and strengthen enrollment outcomes.
• Champion the effective use of the university's CRM, enrollment technologies, and recruitment analytics to strengthen enrollment outcomes and operational efficiency.
• Recruit, hire, onboard, coach, and develop the campus visit team while providing leadership and professional development to the Assistant Director of Admissions, who supervises admissions counselors, fostering a culture of excellence, accountability, and student care.
• Build and strengthen partnerships with academic departments and key campus stakeholders, including athletics, student development, financial aid, and marketing, to support enrollment success.

Qualifications

• Bachelor’s degree required; master’s degree preferred.
• Minimum of 5–7 years of progressively responsible leadership experience in admissions, enrollment management, higher education, or a related field.
• Demonstrated ability to build meaningful relationships with prospective students, families, educators, pastors, community leaders, and other key influencers to advance enrollment goals and strengthen enrollment pipelines.
• Strong leadership, administrative, and organizational skills with the ability to manage multiple priorities and initiatives effectively.
• Proven ability to build collaborative relationships and work effectively with faculty, staff, students, alumni, and external partners.
• Experience recruiting, supervising, coaching, and developing high-performing teams.
• Experience leveraging CRM systems and enrollment technologies preferred.