Director, E-Commerce Label & Artist Services
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. We are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
About the team
Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing, and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients' business.
From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision. Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.
Responsibilities
- Partner closely with label marketing teams to align D2C strategies with album, tour, and broader artist campaigns
- Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists
- Work with global marketing teams to ensure consistency and scalability across regions
- Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions
- Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations
- Monitor campaign performance and optimize in real time based on data and fan behavior
- Surface opportunities to expand D2C initiatives beyond core campaigns
Requirements
- 3-6 years in a similar role
- You are a collaborative marketing leader who thrives in cross-functional environments
- You understand the dynamics of label marketing and artist campaigns
- You are comfortable balancing multiple stakeholders and working across teams
- You are both strategic and execution-oriented
- You value clarity, organization, and follow-through
Nice to have
- Experience partnering with label marketing or similarly matrixed organizations
- Ability to manage multiple campaigns and timelines simultaneously
Schedule
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.
Pay
Salary Range: $90,000 to $120,000 Annually. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.