Director of Marketing & E-commerce

About the role

Microjig, a woodworking tools and accessories company, is seeking a Director of Marketing & E-commerce to lead marketing strategy, strengthen the brand, and drive growth across e-commerce channels including Microjig.com, Amazon, Home Depot.com, and TikTok Shop. This on-site role in Winter Park, Florida combines strategy and hands‑on execution, leading a small team, managing paid media, product launches, content, and AI‑enabled workflows.

Responsibilities

• Develop clear, consistent messaging that connects Microjig's products with woodworkers, DIYers, hobbyists, and professionals across channels.
• Grow e‑commerce revenue by developing and executing strategies for profitable growth across Microjig.com/Shopify, Amazon, Home Depot.com, and TikTok Shop.
• Own paid media strategy and execution: campaign planning, management, optimization, creative testing, performance analysis; work with external resources while maintaining accountability.
• Lead product launches: build a reliable process for bringing new products to market, coordinating messaging, content, creative, e‑commerce, email, and promotion.
• Conduct market and customer research: research competitors, customer behavior, market trends, and growth opportunities to inform positioning, product launches, and marketing decisions.
• Turn strategy into action: translate marketing goals into clear priorities, projects, and deliverables for the team.
• Stay close to the work: actively contribute to campaigns, messaging, e‑commerce optimization, reporting, and creative execution, including quick design adjustments using AI tools.
• Direct content and creative: work with Microjig's content creator and external resources to develop demonstrations, educational content, campaigns, and creative assets.
• Improve the customer journey: strengthen product positioning, product pages, landing pages, merchandising, email, and retention efforts.
• Build better marketing systems: establish practical processes, launch calendars, reporting, playbooks, and workflows for consistent execution.
• Develop the team: coach direct reports, give contractors and vendors clear direction, create accountability around priorities, deadlines, and results.
• Champion AI and innovation: proactively identify and implement AI tools, automation, and emerging technologies to improve marketing effectiveness, streamline workflows, accelerate execution, and increase team productivity.

Requirements

• Proven track record of growing an e‑commerce or consumer brand and turning marketing strategy into measurable business results.
• Strong hands‑on experience with Shopify and solid understanding of e‑commerce fundamentals.
• Experience marketing across multiple digital commerce channels, ideally including Amazon, TikTok Shop, and/or major retail marketplaces.
• Direct, hands‑on paid media experience, including campaign management, optimization, budget allocation, creative testing, and performance analysis.
• Ability to develop strong positioning and messaging and carry it consistently across campaigns, channels, and product launches.
• Experience conducting market, competitor, and customer research to inform marketing strategy.
• Experience planning and coordinating successful product launches.
• Comfort with the numbers behind growth, including revenue, margins, acquisition costs, conversion, repeat purchases, and profitability.
• Experience directing content creators, designers, agencies, contractors, or other marketing resources.
• Experience managing and developing employees while holding internal and external partners accountable.
• Ability to build practical processes and keep a small team focused on the right priorities.
• AI‑forward mindset: actively explore, adopt, and leverage AI tools to improve marketing strategy, content creation, research, analysis, and operational efficiency; excited about emerging technologies and constantly looking for smarter ways to work.
• Doer‑first leadership style: comfortable setting strategy and equally comfortable rolling up sleeves to execute it.
• Availability to work on‑site in Winter Park, Florida.
• Nice to have: genuine interest or passion for woodworking, tools, DIY, or the maker community.

Benefits

• 100% employer‑paid health insurance
• 401(k) with company match
• Professional development and coaching budget
• Open vacation policy plus 9 paid company holidays
• Access to Microjig's woodworking shop for personal projects
• Complimentary snacks and beverages

Pay

Base Salary: $120,000–$130,000 annually, plus an annual performance‑based bonus tied to individual and company results.