Director, E-commerce

About Us

Odeko is the all-in-one operations and technology partner to more than 20,000 independent coffee shops, cafes, and other food establishments. Through the Odeko web portal and mobile app, customers can purchase supplies from hundreds of national and local brands, track ordering trends, finance equipment, and access insurance. Customers that use Odeko can increase their revenue, reduce their environmental footprint, and save significantly on their cost of goods and time spent on vendor management.

Odeko is on a mission to continuously develop technology to champion neighborhood cafes, coffee shops, and other independent F&B establishments. The Odeko team is diverse, passionate, and innovative, with 400+ employees spread across numerous departments and business lines, united in supporting small businesses.

About the Role

We are looking for a Director of Ecommerce to serve as the end-to-end business leader for our ~$40–50M ecommerce business, built on Shopify. You will own the P&L and be accountable for both revenue growth and profitability. This is a builder's seat: you'll set the commercial strategy, run the day-to-day of the online business, and lead a cross-functional team spanning merchandising, site experience, and analytics. You will operate as the general manager of the business, with Marketing and Operations as dotted-line partners.

Responsibilities

• Own the full ecommerce P&L, accountable for revenue growth and profitability (contribution margin).
• Define and execute the commercial strategy across customer acquisition, conversion, AOV, and retention to drive balanced top-line growth and margin expansion.
• Own product assortment, pricing, and promotional strategy on the Shopify site, and maintain relationships with key vendors.
• Own the on-site experience and conversion UX, product/merchandising presentation, and the Shopify roadmap.
• Own forecasting, demand planning, reporting, and analytics to inform decisions and defend the P&L.
• Lead cross-functionally (dotted-line) with Marketing on demand generation and brand, and with Operations on fulfillment and supply.

Success in the First 6 Months

• Months 1–3: Strengthen business execution by shipping measurable improvements to conversion, AOV, and retention; build durable working models with Marketing and Operations. Establish merchandising, site, and analytics operating rhythms; tighten forecasting accuracy and reporting.
• Months 3–6: Develop the growth plan by delivering a credible plan that grows revenue while holding or improving contribution margin. Establish next levers of growth outside the current customer ICP.

Requirements

• Deep, hands-on experience running a Shopify-based B2B ecommerce business.
• A track record of scaling an ecommerce business through a growth inflection.
• Ownership of an ecommerce or business-line P&L, with comfort making trade-offs between growth and margin.
• Fluency across merchandising, on-site conversion, and analytics to connect them into one commercial plan.
• Proven ability to lead through influence, aligning dotted-line partners in Marketing and Operations.
• Strong analytical rigor, fluent in ecommerce P&L metrics and translating data into decisions.
• Deep command of ecommerce digital advertising tools and performance, with ability to hold demand-gen partners to measurable ROAS/CAC outcomes.
• Strong grasp of customer flows across the funnel and ability to diagnose and improve them.
• Fluency in product selection and tooling to understand customer ICP, growing both net-new customers and basket size (AOV).

Nice to Have

• Experience leading full site rebuilds or re-platforms to align the site with performance goals.
• Experience with subscription, replenishment, or B2B/wholesale ecommerce models.
• Experience managing a Shopify Plus environment and its app/integration ecosystem.
• Experience with Shopify Collective and building an online marketplace.
• Category or customer-segment experience relevant to our business.

Pay

Compensation for this role is between $170,000 - $185,000 depending on experience.

Benefits

• Fast-paced environment and growth opportunities.
• Competitive compensation, healthcare benefits, and opportunity for equity.
• Other great perks (full list available upon request).