Director, Distribution Marketing
AIG · Atlanta, GA · 1 wk ago
MarketingFull-time
About the role
This is an opportunity to join a high-impact marketing team focused on advancing key business priorities. We are seeking a seasoned marketing professional to support Distribution and Field leadership.
Key Responsibilities
- Serve as the primary marketing partner to Distribution and Field leadership
- Lead marketing initiatives aligned to retail broker engagement, wholesale broker engagement, and client engagement priorities to help strengthen relationships and support growth objectives
- Drive the development and marketing activation of industry-focused client offerings aligned to strategic growth and target priorities
- Develop and execute campaigns, content, and communications aligned to business priorities
- Serve client and broker events, including messaging, materials, and follow-up
- Improve the clarity, consistency, and effectiveness of distribution communications
- Manage timelines and coordinate with stakeholders to deliver high-quality consistent outputs
- Coordinate across the Wholesale and Retail marketing teams to ensure alignment with broader campaigns and messaging
- Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications
- Manage and mentor the distribution marketing manager providing clear direction and performance expectations
Job Requirements
- 10+ years in B2B financial marketing, sales enablement, and distribution
- Strong strategic mindset with the ability to align marketing positioning, broker and client engagement, and growth opportunities
- Strong understanding of brokers, clients, and distribution models, ideally in financial services or professional services
- Experience working closely with distribution, broker, and client networks
- Experience establishing and supporting account-based marketing
- Proven ability to translate business needs into clear actionable marketing
- Confident working with senior stakeholders and distribution teams
- Strong communication, collaboration, and execution skills
- Highly organized with strong project management skills
Education
- Bachelor’s degree required (Business, Economics, Finance, Marketing or related field)
- Advanced degree (MBA or equivalent) is a plus