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Director, Digital Media, Audience Strategy and Offsite Retail Media

Nestlé · Brooklyn, NY · 4 days ago
Marketing$235k–$250k/yrFull-time

Role Summary

The Director of Digital Media, Audience Strategy, and Offsite Retail Media will develop and execute comprehensive, full-funnel digital media strategies that enhance brand presence, engage consumers, and drive revenue through national digital and expanding offsite retail media channels.

Key Responsibilities

  • Digital Media Strategy (Full Funnel): Define the enterprise digital media strategy and ensure integration with national and retail plans; set standards for NUSA and agencies for channels like CTV/OLV, display, audio, social, etc.; identify emerging trends and technologies; establish media guardrails and best practices; build a test and learn roadmap.

  • Audience Strategy & Data Activation: Own the media audience strategy and segmentation activation framework using 1P/2P/3P data, enrich identity resolution, define KPIs, and scale learning across brands; build audience-first briefing and QA processes ensuring privacy safety, strategy alignment, and measurability.

  • Offsite Retail Media (Strategy, Standards): Set enterprise approach for offsite retail media, define standards for activating retailer data off-platform, balance costs, and integrate with national media; influence RMN roadmaps and JBPs; prioritize offsite test and learns.

  • Measurement, Analytics, & Performance Management: Define KPI framework across funnel stages and channels; lead quarterly media performance syntheses with full commercial analytics and insights; support agency & digital partner leadership.

  • Capability Building & Ways of Working: Support continuous capability building of the organization; strengthen full funnel connectivity between national and OMNI offsite retail plans; drive holistic recommendations.

Qualifications

  • Ability to travel 10-15% and work a hybrid office schedule in Arlington, VA (preferred) or New York, NY

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred

  • 15+ years of experience in digital media, audience strategy, and retail media, with at least 7 years in a leadership role

  • Proven track record of developing and executing successful full funnel digital media strategies that drive business growth

  • Strong analytical skills with the ability to interpret data and make data-driven decisions

  • Experience with digital media technology, tools, and platforms

  • Proven leadership capability to inspire and engage teams, navigate complexity, and drive results through collaboration and clear direction

  • Knowledge of current trends and best practices in digital and retail media

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams enabling speed, agility, decision, and results

Location

Arlington, VA (preferred) or New York, NY

Function

Center for Demand Generation (CDG), Media Knowledge Center (MKC)

Reports to

Sr Director, Media Knowledge Center

Travel

~10–15%

Pay Range

$235,000 to $250,000

Benefits

Nestlé offers performance-based incentives and a competitive total rewards package, including a 401k with company match, healthcare coverage, and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.

Equal Opportunity Employer

Nestlé is an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. We welcome applications from individuals with disabilities and encourage applicants to inform us confidentially if they need special accommodations in order to participate fully in the recruitment process.

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