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Director, Digital Media, Audience Strategy and Offsite Retail Media

Nestlé · Arlington, VA · 1 wk ago
$235k–$250k/yrFull-time

Role Summary

The Director of Digital Media, Audience Strategy, and Offsite Retail Media will develop and execute comprehensive, full-funnel digital media strategies that enhance brand presence, engage consumers, and drive revenue through national digital and expanding offsite retail media channels.

Key Responsibilities

  • Digital Media Strategy (Full Funnel): Define the enterprise digital media strategy and ensure integration with national and retail plans; set standards for NUSA and agencies for channels like CTV/OLV, display, audio, social, etc.; identify emerging trends and technologies; establish media guardrails and best practices; build a test and learn roadmap.

  • Audience Strategy & Data Activation: Own the media audience strategy and segmentation activation framework; partner with CE/Analytics, CRM, and martech for identity resolution, KPIs, and learning; build audience-first briefing and QA processes.

  • Offsite Retail Media (Strategy, Standards): Set enterprise approach for offsite retail media; create buying standards; influence RMN roadmaps and JBPs; prioritize offsite test and learns.

  • Measurement, Analytics, & Performance Management: Define KPI framework across funnel stages and channels; lead quarterly media performance syntheses.

  • Agency & Digital Partner Leadership: Direct media AORs' digital media strategy and resources; prioritize partner selection and experimentation; align with MKC teams for holistic recommendations.

  • Capability Building & Ways of Working: Support continuous capability building; strengthen full funnel connectivity; codify standards and best practices.

Qualifications

  • Ability to travel 10-15% and work a hybrid office schedule in Arlington, VA (preferred) or New York, NY.

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

  • 15+ years of experience in digital media, audience strategy, and retail media, with at least 7 years in a leadership role.

  • Strong analytical skills with proven track record of developing and executing successful full funnel digital media strategies.

  • Experience with digital media technology, tools, and platforms.

  • Proven leadership capability to inspire and engage teams, navigate complexity, and drive results through collaboration and clear direction.

  • Knowledge of current trends and best practices in digital and retail media.

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

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