Director, Digital Marketing

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families.

About the role

As the Director of Digital Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools across all of our digital paid channels including Paid Social, Search, and Affiliates. You will work closely with colleagues across all teams and senior management in a fast-growing startup environment.

Responsibilities

• Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals.
• Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.
• Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.
• Manage and optimize relationships with external client partners.
• Conduct deep-dive analyses on channel performance and implement actionable findings with speed.
• Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.
• Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

Qualifications

• Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).
• Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
• Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
• Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.
• Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.
• Equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization.
• Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.
• A disciplined approach to testing, iterating, and scaling based on data-backed learnings.

Pay

The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This role may also include applicable bonus, equity, or benefits.

Benefits

Further details of our US benefits can be found at https://www.ethoslife.com/careers/.