Director, Digital Brand Marketing & AI strategy
Danaher · Boston, MA · 1 mo ago
On-siteMarketing$160k–$195k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate, EEO, legal, etc. Must preserve all substantive info.
We need to parse the posting.
Key sections:
- Intro paragraph about Danaher, mission, etc. Could be "About the role" or maybe "About Danaher"? The instruction: use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate, EEO, legal, etc. Must preserve all substantive info.
We need to parse the posting.
Key sections:
- Intro paragraph about Danaher, mission, etc. Could be "About the role" or maybe "About Danaher"? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide appropriate headings.
We have content: description of role responsibilities, essential requirements, benefits, pay, schedule (travel). Also mention location (Washington DC or Boston Seaport, fully on-site). Also mention reporting line.
We need to include sections only if real content.
Let's extract:
About the role: maybe a summary paragraph: "The Director, Digital Brand Marketing & AI strategy is responsible for translating our global brand strategy into a high-performing digital experience across every channel, while embedding AI into how we create, distribute and optimize content at scale. This is not a traditional digital marketing role. This is a builder-operator role, for someone who can architect modern, AI-powered digital strategies and execute them with speed, precision, and measurable impact. You will sit at the intersection of brand and business growth. This position reports to the VP, Corporate Brand and Marketing Strategy and is part of the Danaher Corporate Communications team located in either our Washington, DC or Boston Seaport office as a fully on-site role."
That seems like About the role.
Responsibilities: bullet list under "In This Role, You Will Have The Opportunity To" and subsequent paragraphs. We'll extract bullet points.
Responsibilities list:
- Activate the Danaher Brand Across the Global Digital Ecosystem
- Lead end-to-end strategy and execution across all digital channels, including:
- Corporate website and ecosystem
- SEO/SEM and performance marketing
- Organic and paid social (LinkedIn, YouTube, emerging platforms)
- CRM and lifecycle marketing
- Content platforms and digital storytelling hubs
- Translate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impact
- Ensure consistency with flexibility, maintaining brand integrity while enabling OpCos to localize for relevance
- Embed AI Into the Core of Enterprise Brand Marketing
- Act as the embedded AI champion within Corporate Brand Marketing
- Partner closely with data science, IT, and external partners to:
- Deploy AI-enabled content creation and personalization
- Optimize media, targeting, and conversion through machine learning
- Scale insights through predictive analytics and automation
- Identify and pilot next-generation capabilities (generative AI, dynamic content assembly, intelligent workflows)
- Build repeatable frameworks that embed AI into how we operate—not just what we test
- Build and Orchestrate Global Content That Drives Growth
- Lead the development and execution of an integrated, global digital content and storytelling funnel
- Ensure alignment across Corporate, OpCos, and regions - connecting brand to commercial outcomes
- Drive full-funnel Brand performance
- Create modular, scalable content systems that can flex and scale
- Operate with Danaher Business System (DBS) Discipline
- Establish clear KPIs
- Build and manage dashboards to track performance
- Use DBS tools to continuously improve speed, quality, and effectiveness
- Turn data into action - rapidly iterating and scaling
- Balance Strategy + Execution
- Move seamlessly between:
- Strategic design (architecting global frameworks)
- Hands-on execution (launching, optimizing channels)
- Act with urgency and agility, prioritizing what drives the most impact
We can flatten into a simple - list, maybe grouping not needed but we can keep as separate items.
Requirements: "The Essential Requirements Of The Job Include" bullet list:
- 8–12+ years in digital marketing, growth, or brand activation roles
- Proven experience managing global, multi-channel digital ecosystems
- Strong understanding of: (maybe they intend list after colon)
- Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
- Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization.
- Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences.
- Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.
Also Travel, Motor Vehicle Record & Physical/Environment Requirements: "Ability to travel up to 15% to other Danaher sites and conferences, with some international travel". That could be under Requirements or maybe separate "Travel" but we can include in Requirements.
Qualifications: maybe same as Requirements? The instruction includes Qualifications as possible heading. We could treat "Essential Requirements" as Qualifications. But we have both Requirements and Qualifications headings possible. To avoid duplication, we could combine into one section "Requirements" (or "Qualifications") and include all.
Skills: maybe we can extract skills: AI-enabled marketing, analytics, measurement, agile optimization, brand strategy, storytelling, performance marketing, SEO/SEM/AEO, managing global multi-channel digital ecosystems, navigating matrixed orgs, B2B/life sciences, translating marketing investments into measurable growth, etc. But we could just put under Skills heading if we have distinct skill list. However we already have many skill-like items in Requirements. To avoid thin sections, we could combine Requirements and Skills into one section "Requirements". But instruction says we can use Skills heading if we have content. We have skill list: "Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO). Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization." That's skill. Could make a Skills section.
But we must not create thin sections with filler. If we split, each must have substantive content.
We have:
- About the role: paragraph.
- Responsibilities: bullet list.
- Requirements: bullet list (years, experience, understanding, ability).
- Skills: maybe bullet list of specific skills (brand strategy, storytelling, performance marketing, AI-enabled marketing, analytics, measurement, agile optimization, navigating matrixed orgs, B2B/life sciences, translating marketing investments).
- Benefits: paragraph about benefits plus link.
- Pay: salary range $160,000 - $195,000, bonus/incentive pay, benefits details.
- Schedule: maybe mention fully on-site, travel up to 15% (some international). Could be schedule.
We need to avoid repeating info. Let's decide sections:
- About the role (summary)
- Responsibilities
- Requirements (experience, years)
- Skills (specific competencies)
- Benefits
- Pay
- Schedule (location, on-site, travel)
Check each for substantive content.
About the role: we have paragraph.
Responsibilities: we have bullet list.
Requirements: we have bullet list: 8-12+ years, proven experience managing global multi-channel digital ecosystems, strong understanding of ... ability to translate marketing investments into measurable business growth, etc. Also travel requirement maybe under Schedule.
Skills: we can list: Expertise in brand strategy, storytelling, performance marketing (SEO/SEM/AEO); Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, agile optimization; Proven success navigating complex matrixed organizations, preferably B2B or life sciences; Ability to translate marketing investments into measurable business growth, customer engagement, commercial impact. Actually these overlap with Requirements. Might be redundant. Perhaps better to treat Requirements as experience/years, and Skills as specific skill set. But we can still keep both if they have distinct content.
Let's extract distinct:
Experience/years: 8–12+ years in digital marketing, growth, or brand activation roles; Proven experience managing global, multi-channel digital ecosystems.
Skills: Expertise in brand strategy, storytelling, performance marketing (SEO/SEM/AEO); Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, agile optimization; Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences; Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.
Travel requirement: Ability to travel up to 15% to other Danaher sites and conferences, with some international travel. That could be Schedule.
Benefits: "Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees." Also note about bonus/incentive pay maybe under Pay.
Pay: "The annual salary range for this role is $160,000 - $195,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay." Also note about bonus etc.
Schedule: "This position reports to the VP, Corporate Brand and Marketing Strategy and is part of the Danaher Corporate Communications team located in either our Washington, DC or Boston Seaport office as a fully on-site role." plus travel.
Thus Schedule section can include location, on-site, travel.
Now we must output HTML fragment only, no markdown fences.
We'll produce:
About the role
...
Responsibilities
- ...
...
Similarly for Requirements, Skills, Benefits, Pay, Schedule.
We need to ensure we don't include filler like "commensurate with experience". Not present.
We must not repeat job title as heading.
We must not include boilerplate like EEO, legal, etc.
Let's craft the content precisely, preserving all substantive info.
First, About the role paragraph: combine the sentences.
"The Director, Digital Brand Marketing & AI strategy is responsible for translating our global brand strategy into a high-performing digital experience across every channel, while embedding AI into how we create, distribute and optimize content at scale. This is not a traditional digital marketing role. This is a builder-operator role, for someone who can architect modern, AI-powered digital strategies and execute them with speed, precision, and measurable impact. You will sit at the intersection of brand and business growth. This position reports to the VP, Corporate Brand and Marketing Strategy and is part of the Danaher Corporate Communications team located in either our Washington, DC or Boston Seaport office as a fully on-site role."
That's good.
Responsibilities: we need to capture all bullet points. Let's create a concise but comprehensive list.
I'll break into items:
- Lead end-to-end strategy and execution across all digital channels, including corporate website and ecosystem, SEO/SEM and performance marketing, organic and paid social (LinkedIn, YouTube, emerging platforms), CRM and lifecycle marketing, content platforms and digital storytelling hubs.
- Translate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impact.
- Ensure consistency with flexibility, maintaining brand integrity while enabling OpCos to localize for relevance.
- Act as the embedded AI champion within Corporate Brand Marketing, partnering with data science, IT, and external partners to deploy AI-enabled content creation and personalization, optimize media, targeting, and conversion through machine learning, scale insights through predictive analytics and automation, and identify and pilot next-generation capabilities (generative AI, dynamic content assembly, intelligent workflows).
- Build repeatable frameworks that embed AI into how we operate—not just what we test.
- Lead the development and execution of an integrated, global digital content and storytelling funnel, ensuring alignment across Corporate, OpCos, and regions to connect brand to commercial outcomes.
- Drive full-funnel brand performance.
- list, maybe grouping not needed but we can keep as separate items.
Requirements: "The Essential Requirements Of The Job Include" bullet list:
- 8–12+ years in digital marketing, growth, or brand activation roles
- Proven experience managing global, multi-channel digital ecosystems
- Strong understanding of: (maybe they intend list after colon)
- Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
- Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization.
- Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences.
- Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.
Also Travel, Motor Vehicle Record & Physical/Environment Requirements: "Ability to travel up to 15% to other Danaher sites and conferences, with some international travel". That could be under Requirements or maybe separate "Travel" but we can include in Requirements.
Qualifications: maybe same as Requirements? The instruction includes Qualifications as possible heading. We could treat "Essential Requirements" as Qualifications. But we have both Requirements and Qualifications headings possible. To avoid duplication, we could combine into one section "Requirements" (or "Qualifications") and include all.
Skills: maybe we can extract skills: AI-enabled marketing, analytics, measurement, agile optimization, brand strategy, storytelling, performance marketing, SEO/SEM/AEO, managing global multi-channel digital ecosystems, navigating matrixed orgs, B2B/life sciences, translating marketing investments into measurable growth, etc. But we could just put under Skills heading if we have distinct skill list. However we already have many skill-like items in Requirements. To avoid thin sections, we could combine Requirements and Skills into one section "Requirements". But instruction says we can use Skills heading if we have content. We have skill list: "Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO). Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization." That's skill. Could make a Skills section.
But we must not create thin sections with filler. If we split, each must have substantive content.
We have:
- About the role: paragraph.
- Responsibilities: bullet list.
- Requirements: bullet list (years, experience, understanding, ability).
- Skills: maybe bullet list of specific skills (brand strategy, storytelling, performance marketing, AI-enabled marketing, analytics, measurement, agile optimization, navigating matrixed orgs, B2B/life sciences, translating marketing investments).
- Benefits: paragraph about benefits plus link.
- Pay: salary range $160,000 - $195,000, bonus/incentive pay, benefits details.
- Schedule: maybe mention fully on-site, travel up to 15% (some international). Could be schedule.
We need to avoid repeating info. Let's decide sections:
- About the role (summary)
- Responsibilities
- Requirements (experience, years)
- Skills (specific competencies)
- Benefits
- Pay
- Schedule (location, on-site, travel)
Check each for substantive content.
About the role: we have paragraph.
Responsibilities: we have bullet list.
Requirements: we have bullet list: 8-12+ years, proven experience managing global multi-channel digital ecosystems, strong understanding of ... ability to translate marketing investments into measurable business growth, etc. Also travel requirement maybe under Schedule.
Skills: we can list: Expertise in brand strategy, storytelling, performance marketing (SEO/SEM/AEO); Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, agile optimization; Proven success navigating complex matrixed organizations, preferably B2B or life sciences; Ability to translate marketing investments into measurable business growth, customer engagement, commercial impact. Actually these overlap with Requirements. Might be redundant. Perhaps better to treat Requirements as experience/years, and Skills as specific skill set. But we can still keep both if they have distinct content.
Let's extract distinct:
Experience/years: 8–12+ years in digital marketing, growth, or brand activation roles; Proven experience managing global, multi-channel digital ecosystems.
Skills: Expertise in brand strategy, storytelling, performance marketing (SEO/SEM/AEO); Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, agile optimization; Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences; Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.
Travel requirement: Ability to travel up to 15% to other Danaher sites and conferences, with some international travel. That could be Schedule.
Benefits: "Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees." Also note about bonus/incentive pay maybe under Pay.
Pay: "The annual salary range for this role is $160,000 - $195,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay." Also note about bonus etc.
Schedule: "This position reports to the VP, Corporate Brand and Marketing Strategy and is part of the Danaher Corporate Communications team located in either our Washington, DC or Boston Seaport office as a fully on-site role." plus travel.
Thus Schedule section can include location, on-site, travel.
Now we must output HTML fragment only, no markdown fences.
We'll produce:
About the role
...
Responsibilities
- ... ...