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Director, Digital Brand Marketing & AI strategy

Danaher · Austin, TX · 1 mo ago
On-siteMarketing$160k–$195k/yrFull-time

About the Role

The Director, Digital Brand Marketing & AI Strategy is responsible for translating our global brand strategy into a high-performing digital experience across every channel, while embedding AI into how we create, distribute, and optimize content at scale. This is a builder-operator role, requiring the ability to architect modern, AI-powered digital strategies and execute them with speed, precision, and measurable impact. The position reports to the VP, Corporate Brand and Marketing Strategy and is part of the Danaher Corporate Communications team, based in either Washington, DC or Boston Seaport as a fully on-site role.

Responsibilities

  • Activate the Danaher Brand Across the Global Digital Ecosystem:
    • Lead end-to-end strategy and execution across all digital channels, including corporate website, SEO/SEM, social media, CRM, and content platforms.
    • Translate global brand strategy into digitally native experiences that drive awareness, engagement, and business impact.
    • Ensure brand consistency while enabling localization for relevance across operating companies (OpCos).
  • Embed AI Into the Core of Enterprise Brand Marketing:
    • Act as the AI champion within Corporate Brand Marketing.
    • Partner with data science, IT, and external partners to deploy AI-enabled content creation, personalization, and optimization.
    • Identify and pilot next-generation AI capabilities (e.g., generative AI, dynamic content assembly).
    • Build repeatable frameworks to embed AI into operations.
  • Build and Orchestrate Global Content That Drives Growth:
    • Lead development and execution of an integrated, global digital content and storytelling funnel.
    • Ensure alignment across Corporate, OpCos, and regions to connect brand to commercial outcomes.
    • Create modular, scalable content systems that flex and scale.
  • Operate with Danaher Business System (DBS) Discipline:
    • Establish clear KPIs and build dashboards to track performance.
    • Use DBS tools to improve speed, quality, and effectiveness.
    • Turn data into actionable insights for rapid iteration and scaling.
  • Balance Strategy + Execution:
    • Move seamlessly between strategic design and hands-on execution.
    • Act with urgency, prioritizing initiatives that drive the most impact.

Requirements

  • 8–12+ years in digital marketing, growth, or brand activation roles.
  • Proven experience managing global, multi-channel digital ecosystems.
  • Strong understanding of:
    • Brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
    • AI-enabled marketing, analytics, measurement, and agile optimization.
  • Proven success in complex, matrixed organizations, preferably in B2B or life sciences.
  • Ability to translate marketing investments into measurable business growth and customer engagement.
  • Willingness to travel up to 15%, including international travel.

Qualifications

  • Expertise in brand strategy, storytelling, and performance marketing.
  • Data-driven marketer skilled in AI-enabled marketing and analytics.
  • Experience navigating complex, matrixed organizations.

Preferred Experience

  • Developing/leading a cohesive, high-performing global digital ecosystem.
  • Embedding AI into core workflows for speed, personalization, and scale.
  • Measurable impact on brand strength.

Pay

The annual salary range for this role is $160,000 - $195,000. This role is also eligible for bonus/incentive pay.

Benefits

Danaher offers a comprehensive benefits package, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.

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