Director, Customer Strategy & Planning - Oral Health

About the role

Lead Haleon’s Oral Health Customer Strategy & Planning agenda by shaping future-focused customer growth strategies, curating them for the unique dynamics of a science-led, expert-influenced category, and translating them into integrated commercial plans that win across digital and brick-and-mortar environments. Serve as the fulcrum connecting the Oral Health BU, cross-functional partners, and Commercial Enablement, delivering a single, coherent commercial strategy that maximizes Haleon’s disproportionate growth opportunity across this portfolio.

Responsibilities

• Define and adapt customer growth strategy for Oral Health, grounded in the expert-driven, science-backed commercial model that distinguishes Haleon from commodity competitors.
• Own the one commercial plan across base and innovation, ensuring customer strategy, innovation viability, and activation are fully integrated and sequenced.
• Bridge HCP/professional channel strategy (dental, hygienist detailing) with retail and e-commerce execution to create a connected shopper journey from recommendation to purchase.
• Provide early customer and channel insight into innovation viability, including e-commerce pack strategy and digital shelf readiness.
• Lead digital commerce integration and retail media network alignment, with a particular focus on Amazon, where Oral Health holds a leading market share position.
• Contribute to forecast quality and demand realism by grounding assumptions in customer signal, not just brand ambition.
• Lead cross-functional orchestration across the Oral Health BU, Marketing, Category, NRM, and Field Sales to maintain a single commercial voice.
• Ensure activation plans uphold Haleon’s Visual Brand Language, execution standards, and antitrust compliance.
• Architect omnichannel activation that unifies 4Ps and shopper journeys across digital and physical shelves.

Outcomes & Measures of Success

• Quality and execution of the one commercial plan, measured by in-market effectiveness, execution fidelity, and the learning loop back into strategy.
• Forecast realism and alignment across brand, finance, and commercial partners.
• Strength of digital and RMN integration balanced with brick-and-mortar scale, especially Amazon market share defense and growth.
• HCP-to-retail channel connectivity: evidence that professional recommendation is amplified through the commercial plan.
• Cross-functional influence and orchestration effectiveness.

Requirements

• 8–10+ years in CPG Commercial (Customer Strategy, Sales, Shopper/Omnichannel), with brand or category leadership experience; demonstrated JBP ownership and customer planning depth.
• Fluency in retail media networks, digital shelf, and e-commerce strategy; comfort operating in both a practitioner and strategic capacity.
• Strong NRM acumen (pack/price/mix/promo), P&L accountability, and trade investment governance.
• Fact-based decision-making toolkit: shopper science, CBIA integration, and analytics (Power BI or equivalent).
• Proven ability to lead and influence senior cross-functional stakeholders; executive presence and a clear, persuasive commercial voice.

Preferred Qualifications

• Experience in Oral Health, OTC Health, or any science-led, expert-influenced category where professional recommendation plays a role in demand creation.
• Familiarity with dental/professional channel dynamics and how HCP recommendation connects to retail pull-through and commercial planning.
• Track record building digital shelf excellence programs and launching e-commerce pack innovations.
• Master’s/MBA; formal training in Category Management, Joint Business Planning, and/or Business Strategy.

Location

This role is based at our Warren, NJ headquarters and requires a minimum of 3 days onsite.

Pay

The expected salary range for this role is $187,727 - $270,591.

Benefits

• Competitive pay and a comprehensive benefits program.
• Generous 401(k) plan.
• Tuition reimbursement.
• Time off programs including 6 months paid parental leave.
• On day one eligibility for healthcare programs where the company pays the majority of medical coverage for you and your family.
• Opportunity to receive a discretionary bonus based on key business performance and other incentive/recognition programs.