Director, Customer Marketing & Storytelling

Responsibilities

• Build and lead Zeta’s customer marketing function, shaping how customer stories, advocacy, and proof points show up across the business
• Own and manage a pipeline of customer stories aligned to company priorities, product launches, campaigns, and go-to-market motions
• Partner closely with Sales, Product Marketing, Customer Success, and Business Units to identify high-impact customers, use cases, speakers, and advocacy opportunities
• Interview customers and write clear, compelling customer stories for publication on Zeta’s website
• Lead customer relationships and guide the process from outreach through approval and activation
• Collaborate across Marketing, Sales, Communications, and Customer Success to amplify customer stories and create a more consistent customer experience across emails, webinars, events, and other customer communications
• Help shape how customer marketing supports the full customer lifecycle — from awareness and pipeline growth to retention and advocacy
• Continuously raise the bar for storytelling quality and how Zeta shows up in the market
• Support the evolution of customer advocacy and engagement programs, including references, testimonials, customer councils, beta programs, webinars, and executive engagement initiatives

Qualifications

• 8+ years of experience in customer marketing, product marketing, content, or related B2B marketing roles
• Strong storytelling and writing skills, with the ability to turn complex customer interviews into clear, compelling stories
• Experience working directly with customers and managing approvals with professionalism and attention to detail
• Strong understanding of how customer marketing supports brand, pipeline growth, customer engagement, and advocacy
• Ability to quickly learn new products, technologies, and customer use cases
• Experience partnering cross-functionally with Sales, Product Marketing, Customer Success, and Marketing teams
• Strong project management and organizational skills, with the ability to manage multiple stakeholders and priorities at once
• Proactive, curious, and customer-focused, with the ability to identify strong stories and advocacy opportunities
• Experience in B2B SaaS, marketing technology, or enterprise technology environments preferred