Director, CRM Strategic Engagement

Accountabilities

• Impactful Capability Roadmap: Partner with leadership across participant and market-facing functions to identify and prioritize CRM capabilities that drive impact, productivity, and end-user effectiveness.
• Process-to-Workflow Translation: Translate business processes into scalable Salesforce Agentforce Life Sciences workflows aligned with clear business goals.
• Voice of the User: Develop and run feedback mechanisms across CRM participant groups to continuously improve platform functionality, usability, and business alignment.
• Persona-Centered Experience Design: Collaborate with the Senior Director and peer Directors to design and shape CRM processes, features, and functionalities for diverse user personas.
• Platform Integration: Work with IT platform owners and technical teams to ensure business processes are accurately represented in CRM configuration and data flows.
• Adoption and UX Acceleration: Drive user experience enhancements that enable rapid adoption and ease of use for new CRM capabilities.
• Global Backbone and Scale: Engage with the US pilot market and global markets to align on core processes and establish a unified backbone for global CRM operations.
• Multi-functional Connectivity: Develop collaboration across Sales, Medical, Market Access, Diagnostics, Marketing, and Field/HQ roles to enable agile, compliant sharing of information, data, and insights.
• Risk, Compliance, and Governance: Partner with Compliance and Legal to embed robust ethical, legal, and regulatory foundations into CRM capabilities.
• Experimentation and Iteration: Lead experience learning initiatives including beta testing, market pilots, and UX validation; incorporate feedback into CRM releases.
• Enablement and Change Leadership: Contribute to training and change management plans, including development of training documentation and market activation materials.

Essential Skills/Experience

• Bachelor’s Degree required
• 5 years of experience in CRM platform adoption, design and implementation, preferably in the life sciences sector
• Previous experience with Salesforce platform and capabilities
• Demonstrable experience and knowledge of key business processes, tasks and responsibilities that will drive the build of the CRM requirement for the user and will provide value to AstraZeneca user, customers and brands
• Strong leadership and multi-functional collaboration skills in a complex organization with minimal direct supervision
• Proven ability to drive user experience improvements and change management
• Knowledge of compliance and legal requirements in CRM implementations
• Excellent communication and presentation skills
• Solid project management skills with ability to ensure timely, on-target and within budget accomplishment of tasks
• Expertise to deliver transformative business and technology projects

Desirable Skills/Experience

• Advanced degree in business, technology, or a related field
• Experience with Salesforce Agentforce Life Sciences and enterprise-scale CRM transformations across multiple markets
• Experience with Salesforce certifications (e.g., Administrator, Business Analyst, Platform App Builder) and/or change management certifications (e.g., PROSCI)
• Hands-on experience with user research, journey mapping, and UX prototyping to inform CRM design
• Familiarity with data privacy and security standards relevant to life sciences (e.g., HIPAA, GDPR) and field force compliance
• Experience leading agile delivery, release management, and training at scale for commercial teams
• Data and analytics savvy to translate insights into CRM capabilities and performance measures

Pay

The annual base pay for this position ranges from $168,776 - 253,164 USD. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program. Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

Benefits

• Qualified retirement program [401(k) plan]
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage
• Short-term incentive bonus opportunity
• Equity-based long-term incentive program

Contact Information

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Call To Action

Lead the build of our global CRM backbone from Gaithersburg—take ownership, move at pace, and create customer experiences that help deliver life-changing medicines; send us your resume to start the conversation today!