Director, CRM and Strategic Initiatives

About the role

The Director of CRM and Strategic Initiatives at Herself Health will lead high-impact, strategic initiatives related to growth across the enterprise. This role involves working closely with Sales leadership and other key stakeholders to build creative and novel solutions to achieve patient attributions and transitions to Herself Health plans from various types of health insurances. Additionally, the Director will assist with the development of the go-to-market strategy and the advancement of analytics to support patient transitions.

Responsibilities

• Identify and develop CRM development and reporting that enables transparency and maximizes performance
• Significantly impact patient attribution rates
• Lead initiatives to improve effectiveness of existing channels, including implementing strategic adjustments, technology enablement, and process improvement
• Drive improved analytics & reporting related to sales & retention
• Analyze customer acquisition cost
• Develop reports, track KPIs, organize and lead meetings to review performance
• Identify opportunities and support improvements to new patient journey in order to drive better patient experience and transition

Qualifications

• Bachelor’s degree in marketing, business administration or related field
• CRM management responsibility
• Sales certification preferred
• At least 10 years of professional experience in health plan and/or provider sales and patient transition
• Self-motivation with strong interpersonal, communication, presentation, and organizational skills
• Strong analytical capabilities and data-driven mentality, with strong data mining capability
• Proven ability to influence and lead cross-functional teams

Skills

• Must be eligible to work in the US

Pay

TBD

Schedule

Remote