Director, Creator & Affiliate Marketing

We need to output HTML fragment with sections: About the role? Actually we have sections: About the role? The posting includes "What's the Role?" and "What's This Team Like at Etsy?" and "What Does the Day-to-Day Look Like?" and "Qualities That Will Help You Thrive in This Role" and "Compensation & Benefits". Also "Location" and "Salary Range". Also "What's Next" etc but we need to remove application instructions and boilerplate. So we keep substantive content: role description, team description, day-to-day responsibilities, qualities, compensation & benefits (including salary ranges and location info). Also maybe "Company Description" could be considered "About the company"? But instructions: use headings for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly. We should not repeat job title. We need to include sections only when posting has real specific content. We have: - About the role: could be the "What's the Role?" paragraph describing the role purpose. - Responsibilities: could be the day-to-day list (manage teams, build growth plans, guide external network, grow affiliate program, partner with product/engineering, align cross-functional strategy, own portfolio performance, mentor team). That's responsibilities. - Requirements/Qualifications: the "Qualities That Will Help You Thrive in This Role" list (10-12+ years experience, deep understanding, experienced people manager, strategic thinker, hands-on experience, proven success partnering, highly collaborative). That's qualifications. - Skills: maybe not separate; could be included in qualifications. - Benefits: "Compensation & Benefits" includes equity package, annual performance bonus, competitive benefits. Also location and salary range maybe under Pay. - Pay: salary ranges Geo-1 and Geo-2. - Schedule: location and work mode (once or twice per week in office, remote candidates considered case-by-case). That's schedule info. We must not include boilerplate like EEO, etc. Also remove "What's Next", "Our Promise", etc. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the specifics: e.g., "Manage the teams that own Creator Program and publisher affiliate program strategy and execution", etc. We need to output HTML fragment only, using

for section headings,

• for any list of duties/requirements/benefits, and

  for prose. We need to decide which content is prose vs list. For About the role: we have a paragraph: "Etsy is seeking a senior leader to grow our Creator and Affiliate ecosystem, including our in-house creator program and our broader Affiliate & Publisher Partnerships. This is an exciting opportunity to shape the future of this work at Etsy. You'll be responsible for growing these programs into scalable business channels that drive traffic, buyer acquisition, revenue, and brand relevance, while evolving the overall creator experience. The ideal candidate is a demonstrated industry leader with experience unifying owned creator relationships, external creator networks, and affiliate partnerships into a single strategy that drives awareness, engagement, and measurable growth. You'll focus on scaling creator recruitment and engagement within our in-house program, while growing creator marketing at scale through network partnerships. You'll also improve affiliate economics and partner quality, shape creator incentives and tooling, and connect a fragmented set of programs into one cohesive growth engine. This role sits at the intersection of growth marketing, brand advocacy, creator strategy, product, and analytics, and requires someone who can manage a team capable of balancing program infrastructure with commercial performance. That means deep analytical and technical fluency, along with the ability to connect insights across teams, partners, and data sources into one coherent story. This role reports to the Director of Influencer & Advertising Studio, and partners closely across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media stakeholders to drive results throughout the funnel." That's prose; we can put in

  . For Responsibilities: we have bullet-like sentences under "What Does the Day-to-Day Look Like?" each starting with a verb. We can turn each into

• . The list includes: - Manage the teams that own Creator Program and publisher affiliate program strategy and execution - Build growth plans for creator recruitment, engagement, retention, and monetization, working to scale Etsy’s in-house ambassador program - Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and affiliate partners), including incentives, commission structures, and promotional planning - Grow and optimize Etsy's global Affiliate program, deepening partnerships across more than 100 countries - Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps - Align cross-functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media - Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and bring that narrative to senior leadership - Mentor and grow a high-performing team, and foster a culture of testing and learning that shapes where Etsy invests next in the creator and affiliate landscape Also note "Of course, this is just a sample..." we should discard that as boilerplate? It's not substantive? It's a note that duties may change; could be considered boilerplate. We'll omit. For Qualifications: list under "Qualities That Will Help You Thrive in This Role". Each numbered item. We'll turn into
• . List: - 10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network; experience building in-house creator programs is ideal - Deep understanding of the creator and influencer landscape, plus affiliate and partnership economics (CPA, commission and override structures, attribution) - Experienced people manager with a track record of building and leading high-performing teams - Strategic, creative thinker who has designed program structures — tiering, commission logic, creator segmentation — from scratch, and built high-value partnerships that reach new, incremental audiences - Hands-on experience designing and reading incrementality tests (holdout/geo-based, matched-market), and comfortable building and defending a GMS/revenue forecast to finance and senior leadership - Understands the limits of last-click attribution in a creator/affiliate context and how correction models work, along with affiliate network infrastructure (e.g., Impact, Rakuten, AWIN, Partnerize) and how bidding and commission structures actually get optimized - Proven success partnering across teams — Product & Engineering, Comms, Brand Strategy, Advertising Creative — to deliver shared goals - Highly collaborative, with a passion for Etsy's mission to keep commerce human and support the creativity of small business owners We'll put in
  • . For Benefits: "Compensation & Benefits" paragraph: "In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family." That's benefits. Could be list: equity package, annual performance bonus, competitive benefits. We'll make
    • . For Pay: salary ranges: "Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below." Then list: - Location: Geo-1: 197,000.00 - 267,000.00 USD Annual - Geo-2: 178,000.00 - 240,000.00 USD Annual We could present as
      • for each zone. Also location info: "We prioritize candidates based within commutable distance of Etsy’s Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office." That's schedule/work mode. We'll put under Schedule heading. We must not include "Learn more details about our work modes and workplace safety policies here." That's a link; we can drop. We must not include "What's Next", "Our Promise", EEO boilerplate. Now produce HTML fragment with headings: About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. We need to ensure we don't repeat job title. Let's craft.

        About the role

        Etsy is seeking a senior leader to grow our Creator and Affiliate ecosystem, including our in-house creator program and our broader Affiliate & Publisher Partnerships. This is an exciting opportunity to shape the future of this work at Etsy. You'll be responsible for growing these programs into scalable business channels that drive traffic, buyer acquisition, revenue, and brand relevance, while evolving the overall creator experience. The ideal candidate is a demonstrated industry leader with experience unifying owned creator relationships, external creator networks, and affiliate partnerships into a single strategy that drives awareness, engagement, and measurable growth. You'll focus on scaling creator recruitment and engagement within our in-house program, while growing creator marketing at scale through network partnerships. You'll also improve affiliate economics and partner quality, shape creator incentives and tooling, and connect a fragmented set of programs into one cohesive growth engine. This role sits at the intersection of growth marketing, brand advocacy, creator strategy, product, and analytics, and requires someone who can manage a team capable of balancing program infrastructure with commercial performance. That means deep analytical and technical fluency, along with the ability to connect insights across teams, partners, and data sources into one coherent story. This role reports to the Director of Influencer & Advertising Studio, and partners closely across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media stakeholders to drive results throughout the funnel.

        Responsibilities

        • Manage the teams that own Creator Program and publisher affiliate program strategy and execution
        • Build growth plans for creator recruitment, engagement, retention, and monetization, working to scale Etsy’s in-house ambassador program
        • Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and affiliate partners), including incentives, commission structures, and promotional planning
        • Grow and optimize Etsy's global Affiliate program, deepening partnerships across more than 100 countries
        • Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps
        • Align cross-functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media
        • Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and bring that narrative to senior leadership
        • Mentor and grow a high-performing team, and foster a culture of testing and learning that shapes where Etsy invests next in the creator and affiliate landscape

        Qualifications

        • 10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network; experience building in-house creator programs is ideal
        • Deep understanding of the creator and influencer landscape, plus affiliate and partnership economics (CPA, commission and override structures, attribution)
        • Experienced people manager with a track record of building and leading high-performing teams
        • Strategic, creative thinker who has designed program structures — tiering, commission logic, creator segmentation — from scratch, and built high-value partnerships that reach new, incremental audiences
        • Hands-on experience designing and reading incrementality tests (holdout/geo-based, matched-market), and comfortable building and defending a GMS/re