Director, Affiliate Marketing

About the role

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, operating real-money gaming with brands BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social, and land-based gaming to create integrated player experiences. This highly visible leadership role combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration to evolve RSI’s affiliate marketing strategy, technology, partner relationships, commercial model, and team as we expand across regulated markets.

Responsibilities

• Affiliate Strategy & Growth
  • Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
  • Build strategic relationships with leading affiliate partners and recruit new publishers.
  • Represent RSI at industry events including G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
  • Lead affiliate strategy for new market launches.
• Commercial Performance & Partner Economics
  • Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
  • Improve forecasting accuracy through stronger commercial governance and payment controls.
  • Partner with Finance on budgeting, accruals, and partner payment processes.
• Affiliate Technology & Attribution
  • Own the affiliate technology roadmap from a Growth Marketing perspective.
  • Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
  • Drive strategies to maximize app installs, deep linking, app-to-registration conversion, and mobile attribution in a mobile-first business.
• Affiliate Operations & Compliance
  • Oversee affiliate operations across regulated jurisdictions.
  • Lead commission structure evolution, partner onboarding, and governance.
  • Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.
• Analytics & Business Intelligence
  • Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
  • Use data to continuously optimize partner investment decisions.
• Partner Enablement
  • Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
  • Develop scalable partner communications, business reviews, and promotional planning.
• Leadership & Cross-Functional Partnership
  • Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction.
  • Oversee the managed services relationship with Affiliate Network, ensuring accountability and service quality.
  • Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.

Requirements

• Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
• 10+ years of affiliate marketing experience, preferably within regulated gaming.
• 2+ years of people management experience.
• Experience managing affiliate programs, agencies, or strategic partners.
• Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
• Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
• Strong commercial and analytical skills.
• Excellent executive communication skills.
• Ability to travel domestically and internationally.
• Experience with a sportsbook or online casino operator (preferred).
• Experience with AppsFlyer or other mobile measurement platforms (preferred).
• Experience launching affiliate programs in newly regulated markets (preferred).
• Knowledge of mobile attribution, deep linking, and app marketing (preferred).
• Experience with Sigma, Tableau, or Power BI (preferred).

Benefits

• Discretionary annual company bonus (eligibility varies by role).
• 401(k) plan with 100% company match on the first 4%.
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance.
• Paid Time Off (eligibility varies by role).
• Employee Assistance Program (EAP).

Pay

$130,000—$200,000 USD

Location Eligibility

Open to candidates in eligible locations in the Continental US or Canada. Location requirements may vary for other roles and will be specified in the job posting.

What Makes Us Great

• Comprehensive compensation.
• Work-life balance initiatives.
• Autonomy – we embrace personal freedom and responsibility.
• Creativity – we are open to new ideas of how we can be better.
• Growth – we want you to develop personally as well as professionally.
• Top-notch professionals who are passionate about what they do.
• People-oriented environment and supportive atmosphere.