Director, Converged TV
About the role
Rain is looking for a Director, Converged TV, a senior-level position at Rain, a leading independent full-service advertising agency. This role sits within our Digital Video Media team and is responsible for shaping strategy, guiding activation, and advancing how we plan, buy, measure, and optimize across Connected TV and broader digital video environments. The ideal candidate is a strategic media leader with deep experience in CTV, programmatic video, publisher and platform partnerships, measurement, and performance storytelling. You will serve as a senior voice for innovation, marketplace intelligence, test-and-learn opportunities, and client education while helping Rain continue to build a modern, integrated, and growth-oriented converged TV practice. While this is a remote position, periodic travel and accommodating meetings in different time zones is expected.
Responsibilities
- Lead strategic direction across converged TV and digital video initiatives, connecting audience, channel, investment, activation, and measurement decisions to client business goals
- Champion CTV and digital video innovation across planning, buying, activation, optimization, reporting, and marketplace development
- Develop clear points of view on ad tech, publisher developments, video consumption trends, measurement, currency, and emerging opportunities in the CTV marketplace
- Shape the vision and planning approach for digital video, including how CTV complements broader media strategy and the consumer journey
- Create scalable best practices, process improvements, educational materials, and automation opportunities that strengthen the practice
- Provide leadership, coaching, and oversight to members of the Digital Video team, including Associate Directors, Supervisors, and Specialists
- Build trusted relationships with senior clients, internal stakeholders, media partners, and ad tech partners
- Oversee the development of effective performance and brand-building strategies across CTV and digital video
- Translate complex marketplace, platform, and measurement developments into clear guidance for internal teams and clients
- Partner with cross-channel planning teams to evaluate audiences, historical performance, scorecards, and client-specific needs to recommend the strongest video investment approach
- Oversee internal processes and QA workflows to ensure campaigns are launched accurately, efficiently, and on time
- Report on practice performance, progress against goals, marketplace learnings, and future strategies with agency leadership
- Manage and evolve digital video processes so they remain current, effective, and consistently adopted across the practice
- Align programmatic video initiatives with broader marketing, media, measurement, and business objectives
- Bring fluency in major DSPs and platforms, including The Trade Desk, DV360, Amazon, Yahoo, Viant, and other relevant CTV and digital