Associate Director, Converged TV

About the role

The Associate Director, Converged TV role is a mid-senior level position at Rain, the leading independent full-service advertising agency. The positions primary focus is developing holistic digital video strategies (with an eye towards CTV) and tactical recommendations in partnership with our Integrated Planning and Media Investment teams.

Responsibilities

• Contribute to strategic direction and account leadership across digital video initiatives
• Champion all forms of Digital Video with a focus on CTV
• Direct involvement and oversight of execution of campaigns through a variety of methods including Direct IO, programmatic platforms, etc.
• Report on campaign performance, progress against goals, and future strategies with senior executives
• Manage digital video processes; ensuring they are current, effective, and adopted across the practice
• Align programmatic initiatives with broader marketing and business objectives
• Evaluate new DSP offerings across the marketplace
• Ensure quality of work across digital video practices consistently meets Agencys standards
• Contribute to Agency Growth
• Contribute to goals for the department, inclusive of certifications, training, growth opportunities and account assignments
• Adhere to departmental processes, standards, and best practices
• Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies
• Identify opportunities for growth and expansion in digital video advertising services
• Contribute to channel specific inputs for new business pitches and act as subject matter expert for new account onboarding needs

Requirements

• Bachelors degree in advertising, marketing or related field or equivalent combination of education and experience
• 6+ years of hands-on experience, with a focus on digital video planning and activation
• Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
• Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
• A collaborative spirit and an active interest in mentoring and managing team members
• A strong interest in ad tech, digital video trends and innovation
• Strong project management skills and high attention to detail
• Appreciation of our Core Values

Qualifications

• Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more effectively understanding DSP strengths, areas of improvement and workflows

Skills

• Fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more

Benefits

• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 4-6 weeks PTO
• 12 paid holidays
• 12-18 weeks fully-paid Family and Medical Leave
• Monthly Work-From-Home allowance

Pay

• Competitive salary based on experience and qualifications

Schedule

• Flexible work schedule to accommodate remote work and occasional travel

Department

Department: Digital Media

Location: Remote