Director, Content Marketing

About the role

For our client, we are seeking a Director, Content Marketing to join the team of a leader in the Business Services space. This leader will shape a high-impact content marketing function that supports growth across both B2B and B2C audiences. The role will own strategy, roadmap, and execution across SEO, email, paid media, and broader digital channels while improving audience engagement and conversion. You will partner closely with channel leads, hiring managers, and cross-functional stakeholders to turn audience insights into scalable content programs that strengthen performance and efficiency. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Develop and own a comprehensive content marketing strategy aligned to business growth and audience objectives.
• Translate audience intelligence into actionable strategies for stakeholders, including hiring managers and job seekers.
• Define channel-specific content marketing strategies in collaboration with channel leads for SEO, email, and paid media.
• Build and maintain a focused content marketing roadmap prioritizing high-intent search opportunities and campaign integration.
• Drive the quality and performance of marketing content across digital channels and audience journeys.
• Implement scalable AI-assisted workflows that improve content marketing efficiency while upholding quality standards.
• Foster cross-departmental collaboration to ensure integrated marketing efforts and clear content ownership.

Qualifications

• BA in Marketing, Communications, English, Journalism, Business, or a related field.
• 10+ years of experience in content marketing, digital marketing, or related leadership roles.
• Proven success in B2B and B2C content marketing with measurable impact on pipeline, conversion, engagement, and revenue.
• Deep expertise in SEO-driven content marketing strategy, search intent, content performance, and AEO principles.
• Experience leading multi-channel content marketing programs and building scalable content marketing operations.
• Demonstrated ability to build, lead, and develop content marketing teams.
• Exceptional marketing writing, editing, and storytelling capabilities.

Pay

$176,000 – $230,000 annually

Benefits

• Group health insurance, including medical, vision, and dental coverage.
• FSA and HSA healthcare accounts.
• Life and accident insurance.
• Adoption and fertility assistance.
• Paid parental leave up to 6 weeks.
• Paid time off for vacation, personal needs, and sick time, totaling up to 17 days per year for new hires.
• Employer-matched 401(k) contributions for eligible employees.