Director, Content Marketing

Summary Of The Role

The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift. This role leads the content engine behind that strategy. You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica. You'll report to the VP of Revenue Marketing - Legal and Government, and partner closely with Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. You'll lead a team of writers, strategists, and producers.

About The Role

What you'll own

• Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.
• Content that drives pipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
• The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.
• Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.

Outcomes you'll drive in year one

• A defined editorial point of view that's recognized in the market, measured through share of voice
• Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.
• A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.

About You

• 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
• A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.
• Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed.
• Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.
• Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
• Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.
• Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.
• Experience in legal, regulated, or professional services markets is a strong plus. If you don't have it, you've moved into a complex vertical before and gotten smart fast.

Benefits

• Hybrid Work Model: Flexible hybrid working environment for office-based roles, delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way supportive workplace policies including work from anywhere for up to 8 weeks per year, empowering employees to achieve better work-life balance.
• Career Development and Growth: Continuous learning and skill development with Grow My Way programming and a skills-first approach to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Award-winning reputation for inclusion and belonging, flexibility, work-life balance, and values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Two paid volunteer days off annually, pro-bono consulting projects, and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: Opportunity to help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• Comprehensive benefits package including market competitive health, dental, vision, disability, and life insurance programs, competitive 401k plan with company match, competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.
• Additional benefits: optional hospital, accident and sickness insurance paid 100% by employee; optional life and AD&D insurance paid 100% by employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; access to Employee Stock Purchase Plan.

Pay

Eligible office location(s) for this role include New York City, San Francisco, Los Angeles, Irvine (CA), McLean (VA), and Washington, DC. The base compensation range for the role in those locations is $158,100 - $293,500 USD. For any eligible US locations, unless otherwise noted, the base compensation range is $137,200 - $254,800 USD. Base pay is positioned within the range based on factors including knowledge, skills and experience with consideration given to internal equity. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

This response is AI-generated, for reference only.