Director, Content Marketing

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 500 of the Global 2000, and large government agencies. We work together to build and innovate best-in-class cybersecurity solutions for our customers while creating a culture of belonging, respect, and excellence where everyone can be their best selves.

About the role

Tenable is seeking an experienced Director of Content Marketing who will act as the architect of our content strategy, ensuring our thought leadership and marketing assets are strategic and differentiated. Your mission is to bring clarity, consistency, and authority to our messaging, positioning Tenable as the undisputed leader in exposure management, winning the trust of the CISO, and empowering the practitioner.

The ideal candidate will bring cybersecurity experience and a journalistic approach to developing content that engages and informs technical B2B audiences. Sitting at the intersection of Corporate Communications, Tenable Research, Product Marketing, and Revenue Marketing, this leader will transform proprietary research, executive expertise, and customer insights into compelling market narratives.

Reporting to the Vice President of Corporate Communications, the Director will lead the content marketing team, combining strategic planning with hands-on writing and editorial leadership.

Responsibilities

• Strategic Leadership & GEO Transformation
  • Lead Programmatic Growth: Maintain and grow Tenable’s leadership position by driving the global Exposure Management Leadership Council. Nurture and support Tenable’s CISO relationships, coordinate regular discussions and peer-to-peer engagement, and translate technical and process insights into regular original reports and content.
  • Partner with Tenable Research to influence the research calendar and pillar research initiatives that support thought leadership, competitive differentiation, and customer engagement.
  • Champion SEO/GEO (Generative Engine Optimization): Implement a GEO-first approach to all external marketing content. Ensure Tenable’s assets are optimized for visibility, authority, and citation potential across AI-powered answer engines, AI-assisted search, and traditional search results.
  • Utilize AI as a Content Marketing Accelerator: Implement and manage AI-enabled content workflows that drive efficiency, scalability, and quality.
• Content Strategy & Execution
  • Own the Editorial Framework: Serve as a champion of the Tenable editorial voice across external thought leadership materials. Manage the editorial calendar, blog strategy, and writing style guide to ensure a cohesive, high-quality narrative across all touchpoints. Generate blog copy quickly, especially for rapid response on highly technical cybersecurity topics, and edit technical and research content.
  • Drive Multi-Format Excellence: Direct the creation of high-impact content including research reports, SEO/GEO-optimized web pages, video scripts, and other derivative content to drive long-term engagement. Map derivative content strategies to the buyer journey. Ensure every asset reflects competitive differentiation and speaks directly to target personas.
• Stakeholder & Operational Management
  • Matrixed Collaboration: Serve as a trusted advisor to key stakeholders within Corporate Communications, Product Marketing, Product Management, Research, Web, Creative, and Revenue Marketing. Translate business priorities into effective, actionable content initiatives.
  • Data-Driven Optimization: Monitor, report, and analyze content KPIs—including organic visibility, engagement, and pipeline contribution—using these insights to refine strategies and demonstrate business impact.

Requirements

• 8-10+ years in content marketing, corporate marketing, or journalism, with at least 5+ years of leadership experience at an enterprise-scale organization.
• Experience managing a team and demonstrated ability to write high-quality, technical content across a variety of platforms.
• GEO/AEO Expertise: Fluency in the emerging AI search landscape. Understanding of how LLMs and answer engines consume content and how to optimize for them.
• Strategic & Operational Balance: Ability to act as both a visionary leader and a hands-on contributor. Comfortable defining high-level content frameworks while also editing or writing high-priority assets.
• Stakeholder Influence: Proven track record of operating in a highly matrixed environment. Ability to secure buy-in from senior leadership and drive collaboration across diverse teams (PMM, Legal, Sales, Research).
• Brand Voice Champion: Demonstrated experience as a protector of editorial brand voice and standards. Sharp eye for quality and ability to coach writers to elevate their work. AP Style preferred.
• Bachelor’s degree in marketing, communications, journalism, English, or related field.

Pay

US Pay Range: $163,000 - $217,666.67 USD. Compensation for the role will depend on the candidate's qualifications, skills, competencies, location, and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (bonus for non-sales roles), depending on company and individual performance.

Benefits

• Medical, dental, vision, disability, and life insurance.
• 401(k) retirement savings with company match.
• Employee stock purchase plan.
• Employee referral program.
• Flexible spending accounts.
• Employee Assistance Program (EAP).
• Education assistance.
• Parental leave.
• Paid time off (PTO) and company-paid holidays.
• Health and wellness events and community programs.