Director, Content Marketing

About the Role

You'll lead the content engine behind Thomson Reuters' strategy in the legal industry's generative AI shift. This role involves setting the editorial agenda for the Legal Professionals business, shaping market understanding of the future of legal work, and building content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica.

You'll report to the VP of Revenue Marketing - Legal and Government, partnering closely with Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. You'll lead a team of writers, strategists, and producers.

Responsibilities

• Develop and execute editorial strategy, including themes, narratives, and point of view for the Legal Professionals portfolio, grounded in customer insights, commercial priorities, and competitive analysis.
• Create content that drives pipeline: organic search/SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
• Establish and optimize the content operating model: editorial calendar, production workflows, distribution across paid/owned/earned/partner channels, and measurement frameworks tied to business outcomes.
• Lead and scale a high-performing team of content leaders, writers, and producers, leveraging internal Studio, agency, and contributor networks.

Year-One Outcomes

• A defined editorial point of view recognized in the market, measured through share of voice.
• Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.
• A scalable content team and operating model, including clear standards for AI-assisted production that protect voice, accuracy, and authority.

Requirements

• 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
• Proven track record of building original content programs that influenced a market, with demonstrable business impact.
• Strong editorial judgment: ability to critique and refine content, including rewriting when necessary.
• Fluency with AI content tools and a clear perspective on balancing automation with voice and accuracy.
• Comfort working with senior executives: extracting insights, ghostwriting, and providing constructive feedback.
• Proficiency with content performance data and marketing analytics, balancing metrics with craft.
• Familiarity with the modern content stack: CMS, content operations platforms (e.g., Workfront, Contently, Writer), SEO/analytics tools, and AI-assisted production.
• Experience in legal, regulated, or professional services markets is a plus. If not, demonstrated ability to quickly adapt to complex verticals.

Benefits

• Hybrid Work Model: Flexible hybrid environment for office-based roles with seamless digital/physical connectivity.
• Flexibility & Work-Life Balance: "Flex My Way" policies, including work-from-anywhere for up to 8 weeks/year, and supportive workplace policies for personal/professional responsibilities.
• Career Development: Culture of continuous learning with "Grow My Way" programming and skills-first approach to prepare for future challenges.
• Competitive Benefits: Comprehensive plans including flexible vacation, two company-wide mental health days, Headspace app access, retirement savings with company match, tuition reimbursement, and employee incentive programs.
• Wellbeing Resources: Support for mental, physical, and financial health.
• Additional Benefits: Optional hospital/accident/sickness insurance, life/AD&D insurance, Flexible Spending/Health Savings Accounts, fitness reimbursement, Employee Assistance Program, Group Legal/Identity Theft Protection, 529 Plan, commuter benefits, adoption/surrogacy assistance, and Employee Stock Purchase Plan.
• Culture: Globally recognized for inclusion, belonging, flexibility, and work-life balance. Values include customer obsession, competitiveness, challenging the status quo, agility, and collaboration.
• Social Impact: Two paid volunteer days annually, pro-bono consulting projects, and ESG initiatives through the Social Impact Institute.

Pay

The base compensation range for this role is:

• $158,100–$293,500 USD (New York City, San Francisco, Los Angeles, Irvine, CA; McLean, VA; Washington, DC).
• $137,200–$254,800 USD (other eligible U.S. locations).

Base pay is positioned within the range based on knowledge, skills, experience, and internal equity. This role may also be eligible for an Annual Bonus based on enterprise and individual performance.

About Thomson Reuters

Thomson Reuters provides trusted content and technology to empower professionals across legal, tax, accounting, compliance, government, and media sectors. Our products combine specialized software and insights to enable informed decision-making and support institutions in pursuing justice, truth, and transparency. Reuters, part of Thomson Reuters, is a leading provider of trusted journalism and news, with 26,000 employees across 70+ countries.