Director, Content Insights & Analytics

Job Description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

Key Responsibilities

• Develop deep expertise in Peacock’s content portfolio and audience behavior, serving as a trusted thought partner to senior stakeholders across content development and strategy
• Translate complex analyses, streaming KPIs, and methodologies into clear, compelling written and verbal narratives tailored to diverse audiences, including senior creative executives and external partners
• Oversee the data requirements, design, development, and ongoing maintenance of data products that enable scalable, self-service access to insights across NBCU
• Partner closely with Consumer Insights to shape research agendas and deliver integrated, holistic perspectives on content performance and audience engagement
• Contribute to cross-platform performance analyses, providing critical Peacock-centered insights that help contextualize NBCU’s broadcast and cable content performance
• Guide the communication of content performance to external partners when contractually required or strategically valuable to business relationships
• Collaborate with key deal-making and content stakeholders (including Acquisitions, Originals, Finance, Programming, and Strategy) to design and execute analyses that directly support commercial and strategic initiatives
• Own projects end-to-end, from framing and planning through execution and delivery, ensuring outputs are timely, accurate and aligned with business objectives
• Champion data democratization, performance storytelling, and data-driven decision-making across the organization
• Lead, develop, and mentor a high-performing, high-output analytics team while fostering an inclusive, collaborative, and equitable culture within NBCUniversal

Qualifications

• 8+ years of experience in the media and entertainment industry, with a strong track record of working with large, complex datasets and advanced analytical tools
• Proven ability to communicate effectively, confidently, and persuasively with stakeholders at all levels, especially creative execs, and comfort presenting and speaking extemporaneously in senior forums
• Strong working knowledge of the streaming/media landscape and a love and appreciation for great content
• Strategic, outcome-oriented thinker with the ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources
• Hightly collaborative leader with strong intellectual curiosity, accountability, detail-oriented mindset, and the ability to drive projects of varying scope with clarity and purpose
• Bachelor’s degree in a relevant quantitative or analytical field required
• Advanced proficiency in SQL, Excel, and Tableau

Desired Qualifications

• Master’s degree in relevant field
• Understanding of Nielsen measurement methodology and experience analyzing Nielsen data, both traditional and streaming content/platform
• Experience supervising entry-level and mid-career employees

Additional Requirements

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
• Salary range: $130,000 - $200,000 (bonus and long-term incentive eligible).

Additional Information

• If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
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