Director, Insights & Analytics

About the role

The Director, Insights & Analytics plays a critical role in advancing Highwire’s data-driven approach to strategic communications and digital marketing. This role is responsible for transforming research, measurement, and analytics into actionable insights that help clients make informed decisions and demonstrate business impact.

Responsibilities

• Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives.
• Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations.
• Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives.
• Possess strong experience with secondary research, measurement frameworks, and analytics platforms.
• Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact.
• Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations.
• Support internal data literacy through training, knowledge sharing, and best practice development.
• Mentor junior team members as the insights function continues to grow.

Success Factors

• Bachelor’s degree or equivalent professional experience in analytics, insights, research, measurement, or a related field.
• 7+ years of experience in measurement, analytics, research, or insights roles, within a communications, PR, or marketing agency environment.
• Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors preferred.
• Proven ability to translate complex data and research into actionable insights and strategic recommendations.
• Strong experience with secondary research, measurement frameworks, and analytics platforms.
• Excellent writing and presentation skills with the ability to communicate insights clearly to client and internal audiences.
• Experience developing dashboards, reports, and performance measurement frameworks.
• Strong proficiency in Excel and PowerPoint.
• Ability to translate business challenges into research questions and measurement strategies.
• Experience collaborating across client services, digital, creative, and data teams.
• Familiarity with data analytics technology stacks; exposure to AI/ML for deeper insights.
• Experience mentoring junior team members is preferred.

Benefits

The salary range for this position is $110,000 to $150,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth.