Director, Insights & Analytics
About the role
The Director, Insights & Analytics plays a critical role in advancing Highwire’s data-driven approach to strategic communications and digital marketing. This role is responsible for transforming research, measurement, and analytics into actionable insights that help clients make informed decisions and demonstrate business impact.
Key Responsibilities
- Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives.
- Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations.
- Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives.
- Possess strong experience with secondary research, measurement frameworks, and analytics platforms.
- Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact.
- Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations.
- Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities.
- Support internal data literacy through training, knowledge sharing, and best practice development.
- Mentor junior team members as the insights function continues to grow.
Success Factors
- Bachelor’s degree or equivalent professional experience in analytics, insights, research, measurement, or a related field.
- 7+ years of experience in measurement, analytics, research, or insights roles, within a communications, PR, or marketing agency environment.
- Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors preferred.
- Proven ability to translate complex data and research into actionable insights and strategic recommendations.
- Strong experience with secondary research, measurement frameworks, and analytics platforms.
- Excellent writing and presentation skills with the ability to communicate insights clearly to client and internal audiences.
- Experience developing dashboards, reports, and performance measurement frameworks.
- Strong proficiency in Excel and PowerPoint.
- Ability to translate business challenges into research questions and measurement strategies.
- Experience collaborating across client services, digital, creative, and data teams.
- Familiarity with data analytics technology stacks; exposure to AI/ML for deeper insights.
- Experience mentoring junior team members is preferred.
About Highwire
Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
Our People-First Culture
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
Location & Work Environment
Highwire offers both remote and hybrid work options, depending on where you live.
Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.
Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..