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Director, Insights & Analytics

Fox News Media · New York, NY · 2 wk ago
Sales$128k–$160k/yrFull-time

About the role

Fox News Media operates the FOX News Channel, FOX Business Network, FOX News Digital, FOX News Audio, FOX News Books, FOX Nation, FOX News International, and FOX Weather. The Director, Insights & Analytics will lead data and analytics for the subscription services portfolio, anchored by FOX Nation, owning all subscription analytics across the growing portfolio. This entrepreneurial, high‑visibility role requires comfort with ambiguity, building a business, writing complex SQL, defining new subscriber metric frameworks, and presenting acquisition and retention insights to senior executives. The role owns the full subscriber lifecycle (acquisition, engagement, retention) and translates consumer and revenue data into decision‑ready narratives that shape content, marketing, product, and pricing strategy. The director will manage two managers focused on marketing optimization and will partner with Marketing, CRM, Content, Product, Finance, and Data Engineering teams.

Responsibilities

  • Own end‑to‑end subscription analytics for FOX Nation and future subscription services, covering acquisition, onboarding, engagement, retention, churn, win‑back, and lifetime value.
  • Independently access, query, and interrogate data using advanced SQL; frequently be the one getting to the answer directly.
  • Define and evolve the subscriber analytics framework and metric definitions that will serve as the standard across current and future subscription products.
  • Lead engagement analysis for FOX Nation across web, mobile app, CTV, social, third‑party platforms, and FOX One, pulling data directly and partnering with analytics, product, and data engineering teams.
  • Manage and develop two Managers, setting priorities across business units, allocating coverage as demand shifts, and reviewing analytical work before it reaches senior stakeholders.
  • Partner with Marketing, CRM, Content, Product, Finance, and Data Engineering to turn insight into action across the full subscriber lifecycle.
  • Analyze cohorts, subscriber segments, pricing/packaging, promotional performance, and CRM impact to inform acquisition and retention strategy.
  • Serve as a trusted analytics partner to senior stakeholders (VP/SVP/C‑suite and cross‑company partners), delivering concise, executive‑ready narratives that drive decisions.
  • Have regular strategic discussions around content spend, marketing spend, operational strategies and how they relate to subscription analytics.
  • Support the convergence of FOX Nation with the FOX One ecosystem, ensuring measurement consistency and a unified view of the subscriber.
  • Establish and uphold strong data integrity, governance, and metric‑definition standards across all subscription reporting.
  • Partner with Data Engineering to influence data architecture, scalability, and reliability (e.g., Snowflake, Databricks) as the subscription business grows.

Requirements

  • Advanced SQL is essential – ability to independently access, join, and analyze data across large, complex, imperfect sources.
  • Deep subscription‑model experience, ideally for a streaming or DTC service, with demonstrated command of the subscriber lifecycle (acquisition funnels, retention/churn, cohort analysis, LTV) and the levers that move it.
  • Typically 8+ years of experience in analytics, business intelligence, or insights, including meaningful time in subscription, streaming, DTC, or media environments.
  • Strong proficiency with BI/visualization tools (e.g., Tableau, Looker, Hex).
  • A builder's mindset: proven ability to create structure, frameworks, and reporting in ambiguous, fast‑changing situations.
  • Exceptional stakeholder management and executive communication, with the ability to distill complex analysis into clear business implications and recommended actions for senior audiences.
  • Strong data integrity and governance instincts, with a track record of catching issues before they reach decision‑makers.
  • Demonstrated people‑leadership ability: coaching and developing team members, delivering feedback clearly and supportively, delegating effectively, and adapting communication style to different individuals and audiences.
  • Excellent cross‑functional collaboration skills, with a track record of building trust across Marketing, Content, Product, Finance, and Data Engineering.
  • Sound judgment on prioritization in a resource‑constrained, high‑growth environment.

Pay

The pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location, is $128,000.00‑$160,000.00 annually. This role is also eligible for an annual discretionary bonus.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) plan.
  • Paid time off.
  • Other benefits in accordance with applicable plan documents.
  • For union‑represented employees, benefits are in accordance with the applicable collective bargaining agreement.

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