Director, Insights & Analytics

Job Description

Serve as the primary client-facing lead for Marketing Mix Modeling engagements, including insights development, storytelling, and executive presentations.

Work with our media planning and buying teams to translate MMM results (saturation curves, sales drivers, scenario planning outputs, etc.) into clear business implications and media investment strategies.

Partner with internal analytics and offshore modeling teams to ensure model integrity, proper interpretation, and quality control.

• Develop client-ready presentations for MMM, QBRs, brand lift studies, forecasting initiatives, and other performance reporting needs.
• Operate effectively within a matrixed team environment, partnering with Account, Planning, Activation, and Technology teams to integrate MMM insights into media planning and optimization.
• Train and mentor internal teams on how to interpret MMM results and incorporate insights into strategic recommendations and client communications.
• Identify cross-sell and upsell opportunities tied to measurement and advanced analytics services.
• Support expansion of MMM capability across additional clients, including scoping and proposal development.
• Establish best practices for insight storytelling and standardized MMM presentation frameworks.
• Contribute to agency thought leadership around measurement and ROI-driven media strategy.

Skills & Experience

• 10+ years of experience in marketing analytics, media measurement, or related analytical roles.
• Direct experience interpreting Marketing Mix Models (MMM) and translating outputs into strategic recommendations.
• Strong understanding of ROI modeling, incrementality, forecasting, experimentation, and statistical concepts.
• Proven ability to present complex analytical findings to senior stakeholders.
• Experience building executive-level decks in PowerPoint and synthesizing data into compelling narratives.
• Understanding of digital and offline media ecosystems.
• Strong project management skills and ability to manage multiple client engagements.
• Commercial mindset with experience supporting new business or analytics-driven upsell opportunities.

About the Role

The position operates within a matrixed analytics environment. The individual will work closely with offshore modeling teams, internal analysts, planners, and account teams to bring MMM and performance insights to life.

Qualifications

A bachelor's degree in a quantitative field such as statistics, economics, mathematics, or a related field is required.

Experience with SAS, R, Python, or similar statistical software is preferred.

Experience with Tableau or similar BI tools is preferred.

Experience with SQL is preferred.

Experience with Google Analytics, Adobe Analytics, or similar platforms is preferred.

Experience with market research tools such as SurveyMonkey or Qualtrics is preferred.

Experience with media planning and buying tools such as MediaCom, Kantar, or Nielsen is preferred.

Experience with CRM systems such as Salesforce or HubSpot is preferred.

Experience with data visualization tools such as D3.js or PowerBI is preferred.

Experience with agile methodologies and project management tools such as JIRA or Trello is preferred.

Experience with data governance and compliance processes is preferred.

Experience with data privacy and security regulations such as GDPR or CCPA is preferred.

Experience with data storytelling and communication tools such as Storybench or Tableau Public is preferred.

Experience with data ethics and responsible AI principles is preferred.

Experience with data science and machine learning techniques is preferred.

Experience with data engineering and data warehousing techniques is preferred.

Experience with data integration and data migration techniques is preferred.

Experience with data analysis and data mining techniques is preferred.

Experience with data visualization and data storytelling techniques is preferred.

Experience with data quality and data cleansing techniques is preferred.

Experience with data normalization and data standardization techniques is preferred.

Experience with data transformation and data mapping techniques is preferred.

Experience with data aggregation and data summarization techniques is preferred.

Experience with data segmentation and data profiling techniques is preferred.

Experience with data exploration and data discovery techniques is preferred.

Experience with data modeling and data architecture techniques is preferred.

Experience with data validation and data testing techniques is preferred.

Experience with data documentation and data governance techniques is preferred.

Experience with data security and data encryption techniques is preferred.

Experience with data backup and data recovery techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is preferred.

Experience with data compression and data deduplication techniques is