Director, Content Capabilities

About the role

The Director, Content Capabilities leads the strategy, development, and advancement of content capabilities that enable the organization to scale modular content and AI-enabled production. This role is accountable for defining the future-state vision and roadmap for content design capabilities, tools, operating models, and ways of working across the portfolio. Through leadership of a team of Content Capability Associate Directors, the Director drives long-term transformation, including future Digital Production Platform (DPP) needs, while ensuring seamless support for current production and publishing operations.

Responsibilities

• Own the strategy and roadmap for content design capability evolution, keeping pace with growing modular content and AI-enabled production demands
• Lead and develop a team of Content Capability Associate Directors, setting priorities across people, process, and capability
• Provide dedicated capacity for content transformation delivery in Marketing Operations (e.g., Workfront and related capabilities)
• Evolve the content development model and ways of working, integrating new tools, formats, and AI capabilities into production
• Evaluate shifting content development demands and longer-term DPP needs within the Content Capability Evolution organization, without disrupting near-term production and publishing
• Champion an integrated content design ecosystem and drive innovation pilots in new formats, tools, and AI capabilities
• Support new brand launches with content capability playbooks and enablement
• Oversee day-to-day operations across a suite of newly developed tools and systems as they are deployed, which may include Digital Asset Management (DAM) Platforms, Adobe Workfront, and other content-related toolsets

Points of Collaboration

• ED, Media & Content: Direct reporting; alignment on content capability strategy, transformation priorities, and investment
• D, Content Hub / Content Delivery Leader: Ensure capability evolution connects to HUB production and publishing without disruption
• AD, Content Capabilities (x4): Direct reports; capability roadmap delivery and innovation pilots
• D, Channel Standards & Governance: Align capability evolution with standards, governance, and the Capabilities & Realization team
• DHH & Content Tech / Tools Owners: Tooling roadmap (e.g., Workfront), AI-enabled production, and integration
• Brand & BU Teams: Launch enablement and capability adoption
• D, Media & Agency Capabilities: Coordinate where content capabilities intersect channel and media execution

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Digital, Communications, or a related field
• 8+ years in content strategy / operations, creative or content design capability, or marketing transformation in a regulated environment
• Demonstrated leadership of capability evolution and transformation delivery at scale (modular content, AI-enabled production)
• Vision for an integrated content design ecosystem and the ability to drive innovation pilots to adoption
• Strong leadership of a multi-AD team and the ability to set priorities across people, process, and capability
• Fluency with content tooling (e.g., Workfront) and emerging AI content capabilities
• Strong stakeholder management across Media & Content leadership, HUB, governance, and BUs
• Ability to balance long-term transformation against protecting current production and publishing
• Ability to work hybrid at least 3 days per week at our North Wales (Upper Gwynedd), Pennsylvania office

Skills

• Accountability
• Adaptability
• Adobe Workfront Work Management Software
• Content Development
• Content Strategy
• Creativity
• Digital Assets
• Digital Marketing
• Market Access
• Marketing
• Marketing Automation
• Marketing Budget Management
• Marketing Management
• Marketing Operations
• Market Research
• Omnichannel Marketing
• People Leadership
• Pharmaceutical Sales Marketing
• Plan of Action and Milestones (POA&M)
• Product Launches
• Product Marketing
• Retail Marketing
• Strategic Initiative
• Strategic Leadership

Pay

The salary range for this role is $190,800.00 - $300,300.00. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

Benefits

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Schedule

• Hybrid work arrangement (at least 3 days per week in the North Wales, Pennsylvania office)
• 10% travel requirements