Director, Consumer Engagement & Advocacy

About the role

The Director of Consumer Engagement & Advocacy will oversee the strategies for creating conversations and fostering communities that transform Bubble from a brand people buy into a brand people belong to. This role will unify influencer and community efforts, setting the strategy for how creators talk about Bubble and how its community grows from buyers into believers.

Responsibilities

• Own Bubble's creator strategy across all tiers, from emerging voices to marquee partners, and various models such as gifting, paid, and long-term ambassadors.
• Set standards for what a successful Bubble partnership looks like, build scalable systems to manage it, and measure outcomes including EMV, reach, conversion, and the quality of associated voices.
• Deepen and engage the Bubble Insider community and ambassador programs, ensuring membership feels like belonging and surfacing community insights into product, content, and brand decisions.
• Partner closely with brand marketing to provide a steady supply of authentic, on-voice content and cultural moments for social channels.

Requirements

• 8+ years of experience in influencer and community management, with senior leadership experience in both areas.
• A proven track record of scaling creator or community programs in beauty, CPG, or another consumer brand with cultural relevance.
• Fluency in understanding culture, voice, and the ability to identify what makes an audience care and share.
• Experience with data: setting goals, tracking performance, and optimizing metrics like EMV, engagement, reach, and conversion.
• Ability to build, hire, and lead a team, and integrate people who previously worked separately.
• Based in or relocating to New York City; in-office presence with the team.

Qualifications

• Beauty or personal care background is a plus.
• Experience guiding a brand from a passionate young core to a broader audience without diluting the core identity.
• Experience with ambassador, loyalty, or membership programs at meaningful scale.
• A point of view on how AI is impacting creator discovery and community management.

Skills

• Strong leadership and organizational skills to manage multiple initiatives simultaneously.
• Ability to balance strategic thinking with hands-on execution.
• Proficiency in data analysis and using it to inform and improve campaigns.
• Excellent communication and relationship-building skills with influencers and community members.

Benefits

Bubble offers competitive compensation, including a salary range of $110k-$170k, along with comprehensive benefits.

Pay

$110k - $170k

Schedule

Hybrid, 4x week in-office