Director - Consumer Data Activation Lead (PPD)

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

About the role

This highly visible role will collaborate with the team in developing and executing a best-in-class integrated consumer strategy across all multi-channels, including digital properties for the brand. They will be responsible for the execution and continuous refinement of CRM and Consumer Data strategy. The candidate will work closely with multiple business stakeholders, agencies, and division/corporate teams to manage email briefing, execution, and post-campaign analysis, as well as consumer data acquisition and retention strategies. They will work on "Single View of Consumer" learnings and provide insights on customer value and customer segments. This role will also include management of loyalty-driving initiatives to help drive consumer engagement.

Responsibilities

• Drive CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
• Synthesize complex material into clear, meaningful, and actionable insights for a variety of stakeholders
• Collaborate in a fast-paced, demanding environment with a diverse group of individuals across functional disciplines
• Apply advanced analytical skills and in-depth database segmentation experience
• Manage email briefing, execution, and post-campaign analysis
• Develop and execute consumer data acquisition and retention strategies
• Provide insights on customer value and customer segments
• Lead loyalty-driving initiatives to enhance consumer engagement

Requirements

• Proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
• Strong presentation skills with an aptitude for synthesizing complex material
• Excellent teamwork and collaboration skills
• Advanced analytical skills and in-depth database segmentation experience
• Ability to work in a dynamic, high-growth environment
• Excellent creative, organizational, verbal, and written communication skills

Qualifications

• BA/BS in Marketing, Communications, or Business Management (MBA preferred, not required)
• 5+ years of experience specifically in CRM and loyalty
• Experience managing a loyalty program preferred
• Experience with programmatic media is a plus
• Strong and proven interactive track record/performance
• Background/interest in cosmetics, beauty, hair, or skincare preferred

Benefits

• Comprehensive benefits package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid work policy (3 days in office, 2 days work from home)
• Flexible time off (Paid company holidays, paid vacation, vacation buy program, volunteer time, summer Fridays, and more)
• Access to company perks (VIP access to L’Oréal’s internal shop for discounted products, monthly mobile allowance)
• Learning and development opportunities (Unlimited access to e-learnings, lunch & learn sessions, mentorship programs, and more)
• Employee resource groups (Think tanks and innovation squads)
• Access to mental health and wellness programs
• Discounted gym memberships
• Stipend for L'Oréal products

Pay

Salary range: $138,500 - $200,800 (actual compensation will depend on geographic location, work experience, education, and skill level)

Schedule

Hybrid work policy: 3 days in office, 2 days work from home