Director, Marketing Activation

Key Responsibilities

• Translate marketing plans and OKRs into experimentation-based, multi-channel execution plans.
• Guide application and evolution of modern marketing approaches within the buyer/customer journey.
• Drive a portfolio-managed approach prioritizing work based on value, learning, and business impact.
• Partner with segment marketing teams to define a learning agenda for experimentation.
• Collaborate with CX strategy to design and apply a shared buyer/customer journey framework.
• Develop multi-channel strategy including sequencing, timing, channel mix, and personalization.
• Partner with channel strategists on experimentation strategy and manage test backlog.
• Establish KPIs and partner with Data/Analytics teams to ensure detailed journey measurement.
• Translate data into activation opportunities and experimentation plans for optimization.
• Lead end-to-end activation execution in agile pods and cross-functional teams.

Required Qualifications

• 10+ years' experience building B2B demand generation, customer lifecycle, or thought leadership programs.
• 7+ years leveraging digital channels (email/automation, web, social, paid).
• Proven ability to translate marketing plans, insights, and analytics into activation strategies.
• Experience with ABM and CRM ecosystems (Salesforce, 6sense, Demandbase).
• Experience owning performance and optimization of complex buyer/customer journeys.
• Strong influence skills and executive-ready communication.
• Agile marketing experience with test-and-learn mindset.
• Systems thinker who can see across channels, customer journey stages, and process dependencies.
• Demonstrated ability to lead teams through change and embed new operating models.

Preferred Qualifications:

• Experience in investment management industry and buyer dynamics.