Director, Connectivity PMM

About the role

The Connectivity team focuses on the technology that enables external partners to connect to Expedia Group through APIs and other integrations. These partners use our capabilities to access, distribute, and improve Expedia Group travel products through their own software and services. The workstream focuses on Connectivity enterprise partners, a group of technology partners that drive significant business for Expedia Group.

What you'll do

• Set the vision, strategy, and operating model for Connectivity Product Marketing across the product lifecycle—from discovery and pilots through launch, adoption, usage, and advocacy.
• Establish the standards, processes, and planning rhythms that enable the team to deliver consistent, high-quality go-to-market work at scale.
• Lead the translation of product strategy, market opportunities, partner needs, and technical roadmaps into cohesive go-to-market architecture, with clear audiences, messages, channels, timing, and success measures.
• Lead the team that develops compelling messaging, positioning, value propositions, proof points, use cases, FAQs, and partner stories that make complex capabilities easy to understand and act on.
• Build integrated go-to-market plans with Product, commercial account teams, technical partner teams, Partner Marketing, Creative, Communications, Field Enablement, and other stakeholders, creating one coordinated partner experience.
• Partner with Field Enablement on reusable sales tools and with technical partner teams on accurate integration and adoption guidance.
• Use partner insight, market intelligence, competitive context, and performance data to improve positioning, prioritize work, influence product direction, and measure adoption and usage.
• Represent Connectivity Product Marketing in senior leadership forums and cross-organizational planning, communicating decisions, trade-offs, risks, and results with clarity.
• Attract, develop, and retain a high-performing team; create clarity on priorities and ownership, coach people to do their best work, and raise Product Marketing capability across the organization.

Experience and qualifications

• 12+ years of experience in Product Marketing, enterprise technology, product, or a related field, with 5+ years leading and developing people.
• A track record of leading Product Marketing for complex products, platforms, APIs, integrations, or other technology solutions with multiple audiences and stakeholders.
• Strong ability to translate technical concepts into clear business value, compelling narratives, and practical go-to-market plans; an engineering background is not required.
• Experience building and executing enterprise go-to-market strategies that coordinate Product, Sales or Commercial, Technical Account Management, Marketing, Creative, Communications, and Enablement teams.
• Demonstrated ability to organize ambiguous, cross-functional work, establish operating discipline, manage dependencies, and drive decisions in a matrixed enterprise environment.
• Exceptional written, verbal, and executive communication skills, including the ability to turn complex projects into simple, decision-ready stories.
• Experience developing positioning, messaging, segmentation, proof points, content strategies, readiness plans, and success metrics.
• A people-first leadership approach and a record of building high-performing, inclusive teams and developing talent.

Preferred qualifications

• Experience in Connectivity, hospitality / travel technology, or other industry specific technology ecosystem.
• Experience driving adoption and usage across a concentrated enterprise partner base as well as a long-tail segment.
• Experience creating scalable, modular, and self-service marketing or enablement programs alongside high-touch strategic-account motions.
• Experience representing a company with external partners, industry experts, or technology communities.

Pay

The total cash range for this position in Chicago is $193,000.00 to $270,500.00. Employees in this role have the potential to increase their pay up to $309,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• International Airlines Travel Agent Network (IATAN) membership