Director, Comms Strategy

Job Description

This role is responsible for developing the company's strategy and leading key strategic initiatives. It involves evaluating mergers and acquisitions, guiding business development, and advising on strategic actions. It manages business modeling and long-range planning, assesses economic viability, and directs environmental scans for strategic positioning.

Comms Strategy

• Define with Creative Strategy and creative leads to translate campaign ideas into campaign ecosystems and fresh, channel-native activations.
• Co-develop channel-native ideas with creatives: bring platform behaviors, formats, best practices and audience context into concept development, helping teams get to ideas, not just adaptations.
• Stress-test and sharpen executions early: ensure the campaign idea holds up across touchpoints (social, OLV, audio, OOH) and identify where the idea needs new mechanics to travel.
• Set direction for how channels are used creatively across campaigns in new, imaginative ways of how to use channels, find unconventional ones, and partner with Comms Planning + Media to make this possible.
• Bring deep understanding of partner ecosystems, emerging platforms and the spaces where our audiences spend time to creative teams to spark new thinking.

Cross-Functional Collaboration

• Serve as the senior Communications Strategy lead partnering with Comms Planning + Media.
• Ownership across Pods of aligning campaign messaging with media placements, audience mindset, and platform behaviors, ensuring creative and media decisions reinforce each other.
• Accountable for translating EBI insights, creative effectiveness signals, and cross-channel performance into actionable comms strategy decisions, recommendations, and future campaign guidance across the channels.
• Shape the marketing communications agenda across pods, ensuring campaign activity is connected and cohesive across the pods – being the 'ground-up' voice that drives marketing alignment.

Ideal Background

• 10+ years in comms planning / comms strategy, ideally in an in-house agency and/or creative agency environment. This is not a media role.
• Strong cross-channel fluency and ability to systematize (framework builder).
• Confident collaborator with creative teams; clear communicator and presenter.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

Skills

• Creative Strategies
• Creative Development
• Marketing
• Creative Problem-Solving
• Innovation

Pay

Primary Location Pay Range: $184,648.77 - $276,973.16

Qualifications

• Master's Degree
• 10 Years + Relevant Work Experience