Executive Director Strategic Comms and Public Relations
UnityPoint Health · West Des Moines, IA · 2 days ago
MarketingFull-time
Responsibilities
- Develop and execute enterprise-wide strategic communications, executive communications, and public relations strategies aligned with organizational priorities.
- Serve as a trusted communications advisor to executive leadership, shaping executive messaging, organizational storytelling, and leadership communications.
- Lead organizational change communications that support enterprise initiatives, workforce engagement, and stakeholder readiness.
- Advance communications operations through AI, automation, technology, and process improvement to improve efficiency, governance, and communication effectiveness.
- Establish communications governance, editorial standards, message architecture, and enterprise communication processes.
- Oversee public relations, media relations, crisis communications, and issues management strategies that strengthen organizational reputation.
- Partner with leaders across Marketing, Change Management, Government Affairs, Community Impact, and Market leadership to deliver integrated communications strategies.
- Lead and develop a high-performing communications team while fostering collaboration, innovation, and continuous improvement.
- Utilize analytics, audience insights, and performance metrics to continuously improve communications strategy and engagement.
Qualifications
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field required; Master's degree preferred.
- 7 or more years of progressive leadership experience in enterprise communications, executive communications, public relations, or a related field within a large, complex organization.
- Experience developing executive communications strategies and partnering directly with senior executives.
- Demonstrated success leading communications for large-scale organizational change and transformation initiatives.
- Proven experience implementing AI, automation, and technology-enabled process improvements that enhance communications operations and effectiveness.
- Exceptional communication, writing, editing, and storytelling skills with strong attention to detail.
- Experience leading cross-functional teams and influencing stakeholders across a matrixed organization.
- Strong strategic thinking, executive presence, and ability to translate complex information into clear, actionable communications.
- Healthcare experience preferred but not required.