Director, Commerce

About the role

Spark Foundry is a global media agency focused on delivering HEAT – Higher Engagement, Affinity, and Transactions – to brands. The Director will lead the growth, management, retention, and satisfaction of a portfolio of key accounts, with a focus on Commerce marketing. The ideal candidate will strategically and tactically guide clients in Commerce marketing, lead teams in creating innovative search and Commerce solutions, and maintain senior-level client relationships as a trusted advisor. Proven account management experience in an agency environment is essential, along with expertise in Commerce platforms such as Amazon (AMS), Criteo, or Triad.

Responsibilities

Product

• Oversee workflow, project progress, and timely completion within the assigned group
• Ensure projects are produced completely and efficiently
• Set strategic principles for client search initiatives based on objectives
• Develop action plans for achieving and measuring campaign success, including key metrics and optimization processes
• Evaluate and recommend Commerce alliances, including engine partners, search platforms, bid and campaign management tools
• Coordinate with digital planning and outside ad agencies to ensure search complements client marketing activity
• Keep clients and agency counterparts informed on latest Commerce industry developments
• Grow agency Commerce business through new business and organic client growth
• Stay current with evolving Commerce platforms and trends, and plan holistically for client businesses/goals
• Educate clients and inter-agency teams on Commerce, and develop intellectual capital such as standard processes and case studies

People

• Establish and foster a workplace culture that inspires talent
• Allocate assignments to leverage team skills, motivate interests, and challenge capabilities
• Encourage evaluation of Commerce marketing strategies and identify competitive advantages
• Develop direct reports through ongoing feedback and employee evaluations
• Recruit and retain top search marketing talent to grow the Commerce team

Clients

• Identify and communicate trends in Commerce and client industries
• Stay updated on Spark/Publicis Commerce client initiatives and share relevant client experiences
• Define and evaluate client competition online and relate it to Commerce initiatives
• Establish appropriate account staffing, scope of services, and fee proposals

Qualifications

• 8+ years of progressive paid search experience with several years in the Commerce space
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
• Experience with organic and paid search
• Experience applying search marketing to brand-building and direct response initiatives
• Experience with Amazon AAP/Display a plus
• Strong command of search engine research and reporting resources
• Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
• Deep experience with at least one major bid management tool
• Demonstrated leadership and management skills
• Demonstrated business acumen and a track record of success in media/marketing services
• Solid interpersonal and teamwork abilities
• Ability to lead new business development and win new clients
• Ability to build and strengthen client relationships and maintain senior relationships with key industry partners and search engines

Pay

USD $129,485.00 – USD $207,324.00/Annually. This range is based on the Company’s assessment of the position at the time of posting and may be adjusted based on the applicant’s skills, qualifications, and experience, as well as position requirements. The Company reserves the right to modify this range at any time.