Director, Channel Planning

Location: San Jose, CA – US based candidates only, no visa sponsorship available

Compensation: $217,600 – $315,100 annually

About the role

This role will lead operational priorities where safety, quality, compliance, and execution discipline are central to success. You will collaborate with field leadership, support functions, and cross-functional stakeholders to improve accountability, service delivery, and operational consistency. The position offers the opportunity to influence operational scale, customer outcomes, and organizational performance within a technology-driven environment.

Responsibilities

• Build and lead a global team of Channel Planners in key regions
• Own and communicate the 'the company on the company' narrative across regions
• Establish interaction frameworks between the new team and regional marketing leaders
• Collaborate with the media-buying team to enhance campaign effectiveness
• Drive audience targeting and manage ad platform partnerships for better outcomes
• Set standards for campaign tagging and quality assurance processes

Qualifications

• 10+ years in digital advertising/media with 5+ years in leadership roles
• Proven experience in building new teams or functions from the ground up
• Hands-on knowledge of digital ad platforms and audience-targeting technologies
• Experience in standardizing media operations across multiple regions
• Strong influencing skills for managing change among diverse stakeholders
• Self-starter with a balance of leadership and hands-on execution

Benefits

• Opportunity to shape and innovate a new advertising function at a major company
• Global exposure with regular interaction across regions and teams
• Direct impact on advertising strategy for a Fortune 500 company
• Collaboration with leading digital advertising professionals and teams
• Engagement in a cutting-edge AI-driven approach to advertising operations