Jobs · Marketing · Georgia

Director, Category Leadership

The Coca-Cola Company · Atlanta, GA · 1 wk ago
MarketingFull-time

Serve as a Category Leader for Giant Eagle and Military Channel customers to deliver best-in-class insights to drive customer growth. Employ total channel and beverage category strategic thinking by leveraging unique insights from a variety of internal and industry sources. Actively influence customer and system decision-making with fact-based and category-centric thought leadership. Own direct relationships with customers to collaboratively build strategies and tactics designed for future category growth.

Responsibilities

  • Be the industry, channel, and category subject matter expert to facilitate retailers' beverage strategy.
  • Serve as a strategic advisor to customer leadership, building credibility through deep customer understanding and consistent value creation.
  • Provide leadership and continued stewardship for retailers’ beverage categories.
  • Recommend space opportunities and risks for the beverage category.
  • Identify and articulate opportunities as part of the annual customer category situation assessment process.
  • Focus on retailer category development while also partnering closely with Sales to support development on sales strategy that will win in the marketplace.

Requirements

  • Minimum Bachelor’s degree.
  • 5+ years in CPG industry and retail customer experience (manufacturer, retailer, or distributor).
  • Preferred MBA or other Master’s Degree.
  • 8-10+ years in CPG industry and retail customer experience (manufacturer, retailer, or distributor).
  • Variety of customer experience is an advantage.

Skills

  • Proficiency in at least one of the following areas: Category/Space Management, Shopper Insights.
  • Advanced analytical capability.
  • Strong working knowledge of syndicated data (e.g., Nielsen or Circana).
  • Advanced Microsoft Office Suite skills.
  • Proven oral and written communication, storytelling, and influencing skills.
  • Ability to manage and prioritize multiple projects and assignments.

Location

Preferred locations are Atlanta, Georgia, or the Pittsburgh, PA Metro area. This role requires a minimum of 3 days a week in the office.

Benefits

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand’s next chapter.
  • Exposure to World-Class Leaders: Access to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
  • Learning Culture: Access to resources such as Coke University, LinkedIn Learning, and management programs that provide continual development of skills and knowledge.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. All applicants must be currently authorized to work in the United States on a full-time basis.

Pay

Base pay range: $169,000 USD - $200,000 USD. Pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and other benefits is available, dependent on the position.

Annual Incentive Reference Value Percentage: 30%. The annual incentive reference value is a market-based competitive value for your role, indicating performance at target.

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