Director, Business Development

About the role

Publicis Digital Experience is seeking a dynamic and entrepreneurial Business Development Director to help drive the next phase of agency growth. This role will play a critical role in identifying, pursuing, and converting new business opportunities across the commerce, retail, digital, and connected marketing landscape.

Responsibilities

• Identify, qualify, and lead new business opportunities that align with Publicis Digital Experience growth priorities and capabilities.
• Build and cultivate senior-level relationships with prospective clients, agency partners, and industry stakeholders.
• Develop strategic pursuit plans and pitch win strategies tailored to each opportunity.
• Partner with executive leadership to shape compelling narratives, integrated solutions, and differentiated go-to-market approaches.
• Lead end-to-end pitch management, including RFI/RFP responses, timeline management, team coordination, presentation development, and final delivery.
• Collaborate across strategy, creative, media, commerce, retail, data, technology, and production teams to develop integrated client solutions.
• Drive proactive outbound business development efforts through networking, industry events, thought leadership, and targeted outreach.
• Maintain and grow a robust pipeline of opportunities across key categories and verticals.
• Leverage a consultative approach to uncover client pain points, growth opportunities, and transformation needs.
• Serve as a trusted and credible representative of Publicis Digital Experience and the broader Publicis Groupe Power of One model.
• Partner with marketing and communications teams to evolve external-facing materials, case studies, credentials, and thought leadership content.
• Track and report pipeline activity, pitch performance, and business development metrics through Salesforce and related systems.
• Stay informed on emerging industry trends across commerce, retail media, AI, consumer engagement, and digital transformation.

Qualifications

• 10+ years of progressively-responsible professional experience in account management, sales, business development, client leadership, growth strategy, or customer relationship management within a digital agency, commerce agency, consulting organization, or integrated marketing environment.
• Prior experience within Publicis Groupe or another holding company preferred.
• Bachelor’s degree in advertising, marketing, or related field preferred; experience may be substituted.
• Proven track record of driving revenue growth and leading successful new business pursuits.
• Deep understanding of modern marketing, commerce, retail media, digital transformation, and connected consumer experiences.
• Familiarity with Salesforce or comparable CRM platforms.
• Strong executive presence with the ability to engage and influence senior client stakeholders.
• Experience leading complex, cross-functional pitch processes across multiple disciplines and stakeholders.
• Ability to translate client business challenges into strategic, integrated marketing and commerce solutions.
• Active listener with exceptional storytelling, communication, presentation, and negotiation skills as well as a high degree of emotional intelligence.
• Able to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
• Highly collaborative but independently capable.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements' Work Your World Program encouraging employees to work from anywhere

Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility), Business Resource Groups that support multiple affinities and alliances. The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.