Director, Brand Content Production

About the role

The Director, Brand Content Production leads the team responsible for producing social-first content across the NASCAR brand and track platforms. The role oversees a team of producers, videographers, editors, and photographers, setting the standards, systems, and culture that allow creators and editors to do their best work at scale across @NASCAR and NASCAR Track channels.

Responsibilities

• Oversee a team of producers, videographers, editors, and photographers, producing social-first content for organic and paid channels (as needed), setting clear expectations around quality and production standards.
• Lead the production of platform-native content that keeps NASCAR in the conversation, highlighting drivers, moments, trends, and the NASCAR experience across Instagram, TikTok, X, Facebook, and YouTube, with a clear understanding of how production, pacing, and storytelling differ by platform.
• Ensure content is built with a strong understanding of how people consume, engage with, and share content in feed. Ensure social-first content resonates beyond core NASCAR fans, reaching broader sports and culture audiences while staying grounded in the sport.
• Establish clear, repeatable production processes across social and brand content, including project intake, creative briefing, timelines, approvals, and delivery.
• Ensure systems are in place, in partnership with NASCAR Productions, to properly archive, tag, and store all brand content for discoverability and reuse across the broader NASCAR ecosystem.
• Partner with production management to align production workflows, schedules, and resourcing across daily content, tentpole moments, marketing initiatives, and paid social campaigns.
• Create feedback loops between performance data and production decisions, helping teams learn what works and iterate faster.
• Work closely with colleagues to align production with platform strategy, audience goals, and content strategy.
• Build strong partnerships across Brand, Social, and Marketing teams to ensure content is planned and produced collaboratively, not in silos.
• Guide approved ideas from conception through production, ensuring teams are clearly briefed, aligned on expectations, and set up to execute efficiently.
• Create original formats and repeatable franchises that showcase drivers, unlock access, and add depth to NASCAR’s content strategy.
• Oversee social and digital video projects from start to finish, owning timelines, budgets, resourcing, and delivery standards.
• Mentor and develop creators and editors, providing clear feedback, coaching, and growth opportunities.
• Travel: 25%, including weekends

Requirements

• Bachelor's degree from a four-year college or university
• Minimum of 8 years’ experience in content production with a strong emphasis on social-first storytelling and brand expression
• Proficient on company provided hardware and software
• Proven leader with experience building and mentoring high-performing creative teams
• Able to inspire original thinking, push creative boundaries, and foster a culture of collaboration, speed, and risk-taking
• Strong track record of developing team talent, from coaching junior editors to guiding experienced editors toward stronger, more impactful work