Creative Director, Brand & Content

About the role

The Creative Director will lead the Brand & Content team in shaping Smartly's brand across various campaigns, content, events, digital experiences, and marketing initiatives. Reporting to the SVP of Brand & Content, this role requires a blend of creative leadership, people management, and conceptual thinking.

Responsibilities

• Lead, coach, and develop a team of designers, fostering an environment where they can excel and grow
• Create and develop strong creative concepts and campaigns that reinforce Smartly's brand and resonate with target audiences
• Provide clear creative direction and feedback throughout the creative process, from brief to final execution
• Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions
• Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints
• Review and approve creative work, ensuring it aligns with strategic objectives, brand standards, and quality expectations
• Help establish and refine creative processes, workflows, and ways of working that enhance the team's impact
• Stay current on design, advertising, and cultural trends, applying fresh thinking and innovative approaches to the team's work

Requirements

• Experience leading and developing creative teams, including direct people management responsibilities
• Strong background in graphic design, brand design, visual communication, or a related creative discipline
• Experience as a conceptual Art Director, with a portfolio demonstrating strong campaign thinking and creative problem-solving
• Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling
• Strong design craft and a deep understanding of typography, layout, visual systems, and brand identity
• Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences
• Excellent communication, presentation, and collaboration skills
• Able to balance creative excellence with practical business outcomes
• Experience working with consumer-facing brands or B2C marketing (preferred but not required)
• Experience working in technology, SaaS, or high-growth environments (plus) is a plus

Qualifications

Curious about what it's like to work at Smartly? Visit our Careers page to learn more about our culture, values, and mission. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we strive to create and maintain an inclusive environment where everyone feels respected and heard.

Benefits

At Smartly, you'll enjoy:

• Five weeks paid time off (PTO), 11 company paid holidays, and unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities

Pay

The base pay range for this position is $120,000 - $150,000 per year, plus an annual performance bonus. Final salary is determined based on background, expertise, and experience.

Schedule

Smartly offers a flexible schedule to accommodate the needs of our talented team members.

Skills

While not required, experience in technology, SaaS, or high-growth environments is a plus.

Benefits

Smartly provides a comprehensive benefits package including:

• Stock options
• Medical/dental/vision insurances
• Retail savings benefits
• Parental leave
• 5 weeks vacation
• Unlimited sick days
• Life insurance
• Disability benefits

Contact

To apply for this position, visit our Careers page. If you have any questions, please contact us at [email protected].