Director, Content & Brand

About the role

Own the narrative, visual identity, and positioning framework across BEP's entire portfolio. Report directly to the CMO and collaborate with division leaders, product teams, and the executive team. Architect how BEP tells its story with measurable, profitable impact. Equal parts strategist, writer, editor, and operator.

Key Responsibilities

• Own brand architecture: Design a unifying framework for DPN, Fresh, SaaS, and Supply Chain under BEP while preserving segment differentiation.
• Build content strategy: Define a comprehensive roadmap across owned channels (web, blog, email, collateral), social media, and earned media; own editorial calendar and cross-functional workflow.
• Establish thought leadership: Position proprietary data assets as industry authority; oversee insights, research publications, and press strategy.
• Maintain brand identity: Evolve visual identity and voice; ensure consistency across all touchpoints.
• Lead social media: Build playbook across divisions; execute on LinkedIn, Twitter, and other channels; track performance.
• Support M&A integration: Assess brand positioning post-close; define integration approach and messaging hierarchy.
• Coach editorial standards: Set communication bar; build and mentor team; codify standards in scalable playbooks.
• Integrate AI: Identify opportunities for AI in ideation, drafting, and personalization while maintaining brand voice.

Qualifications

• 8-12 years in content strategy, brand management, or marketing leadership at B2B companies.
• Proven track record consolidating brands, repositioning portfolios, or unifying messaging across divisions.
• Strong writing, editing, and coaching skills.
• Experience measuring content performance and linking narrative to business outcomes.
• Social media strategy, press strategy, and media relations experience.
• Systems thinking: Build playbooks and codify standards.
• Stakeholder management and influence without authority.
• Comfort with data, metrics, and AI tools for content augmentation.
• Understanding of B2B buyer journey and operator/distributor context.
• Nice to have: M&A integration, foodservice/hospitality industry knowledge, thought leadership program scale-up.

Benefits

• Medical, dental, vision, FSA, company-paid life insurance, 401(k) with match.
• Training, development, and competitive pay.
• Flexible PTO (no accrual required).

Job Details

Location: Waltham, MA
Job Type: hybrid or office
Posted: 25 days ago
Categories: Marketing